Job
Description
Role Overview: You will be the Creative Strategist responsible for developing innovative and impactful marketing strategies in alignment with business objectives and target audience engagement. Your role will involve a combination of creativity, data analysis, and strategic thinking to craft compelling campaigns, content, and brand experiences, specifically focusing on B2B marketing in the technology and electronics industry. Key Responsibilities: - Design creative marketing strategies and campaigns aligning with Arrow Electronics business goals and brand identity. - Collaborate with cross-functional teams to ensure integrated and effective campaigns. - Generate ideas for engaging content across various channels and work with creatives for high-quality asset production. - Ensure all creative outputs resonate with Arrow Electronics brand voice, values, and positioning. - Conduct market research to inform creative strategies and campaign development. - Monitor and analyze the performance of creative campaigns, providing actionable recommendations for optimization. - Stay updated on emerging marketing trends and introduce innovative ideas to keep marketing efforts competitive. - Act as a liaison between creative teams and other departments to ensure alignment and consistency. - Manage multiple creative projects, ensuring deadlines and budgets are met. Qualifications Required: - 8+ years of proven experience in creative strategy, marketing, or advertising. - Strong understanding of B2B marketing, particularly in the technology or electronics industry. - Excellent communication and presentation skills. - Proficiency in creative tools (e.g., Adobe Creative Suite) and marketing platforms. - Ability to analyze data and translate insights into creative strategies. Additional Details: Arrow Electronics believes in the importance of data-enabled digital capabilities, customer experiences, and predictive commercial insights to achieve customer value and business growth at scale. The Digital organization at Arrow creates scalable, innovative digital strategies for the Global Components business. Work Arrangement: Hybrid: 3 days in the office and 2 days working from home. Role Overview: You will be the Creative Strategist responsible for developing innovative and impactful marketing strategies in alignment with business objectives and target audience engagement. Your role will involve a combination of creativity, data analysis, and strategic thinking to craft compelling campaigns, content, and brand experiences, specifically focusing on B2B marketing in the technology and electronics industry. Key Responsibilities: - Design creative marketing strategies and campaigns aligning with Arrow Electronics business goals and brand identity. - Collaborate with cross-functional teams to ensure integrated and effective campaigns. - Generate ideas for engaging content across various channels and work with creatives for high-quality asset production. - Ensure all creative outputs resonate with Arrow Electronics brand voice, values, and positioning. - Conduct market research to inform creative strategies and campaign development. - Monitor and analyze the performance of creative campaigns, providing actionable recommendations for optimization. - Stay updated on emerging marketing trends and introduce innovative ideas to keep marketing efforts competitive. - Act as a liaison between creative teams and other departments to ensure alignment and consistency. - Manage multiple creative projects, ensuring deadlines and budgets are met. Qualifications Required: - 8+ years of proven experience in creative strategy, marketing, or advertising. - Strong understanding of B2B marketing, particularly in the technology or electronics industry. - Excellent communication and presentation skills. - Proficiency in creative tools (e.g., Adobe Creative Suite) and marketing platforms. - Ability to analyze data and translate insights into creative strategies. Additional Details: Arrow Electronics believes in the importance of data-enabled digital capabilities, customer experiences, and predictive commercial insights to achieve customer value and business growth at scale. The Digital organization at Arrow creates scalable, innovative digital strategies for the Global Components business. Work Arrangement: Hybrid: 3 days in the office and 2 days working from home.
