Creative Strategic Role

Role Overview: You will be a Creative Strategist responsible for developing innovative and impactful marketing strategies that align with business objectives and resonate with target audiences. Your role will combine creativity, data analysis, and strategic thinking to craft compelling campaigns, content, and brand experiences with a focus on B2B marketing within the technology and electronics industry. Key Responsibilities: - Design creative marketing strategies and campaigns that align with Arrow Electronics business goals and brand identity. - Collaborate with cross-functional teams, including marketing, sales, and product teams, to ensure campaigns are integrated and effective. - Generate ideas for engaging content across various channels and partner with designers, copywriters, and other creatives to produce high-quality assets. - Ensure all creative outputs align with Arrow Electronics brand voice, values, and positioning. - Conduct research to understand industry trends, customer needs, and competitive landscapes to inform creative strategies and campaign development. - Monitor and analyze the performance of creative campaigns, providing actionable recommendations to optimize future strategies based on data and feedback. - Stay updated on emerging marketing trends, technologies, and creative techniques to introduce innovative ideas and keep marketing efforts fresh and competitive. - Act as a liaison between creative teams and other departments to ensure alignment and consistency, leading brainstorming sessions and creative workshops. - Manage multiple creative projects simultaneously, ensuring deadlines and budgets are met and coordinating with external agencies or freelancers as needed. Qualifications: - 8+ years of proven experience in creative strategy, marketing, or advertising. - Strong understanding of B2B marketing, particularly in the technology or electronics industry. - Excellent communication and presentation skills. - Proficiency in creative tools (e.g., Adobe Creative Suite) and marketing platforms. - Ability to analyze data and translate insights into creative strategies. Additional Details: - Work Arrangement: Hybrid - 3 days in office/2 days work from home.,