Creative Lead - Hindi

Job Description

Key Responsibilities Team Leadership and Management Lead and manage a team of 5-7 editors and creative professionals Develop team capabilities through mentorship, training, and performance coaching Implement efficient workflow processes and creative quality standards Conduct regular performance reviews and provide constructive feedback Foster a collaborative and innovative team environment Allocate projects and manage team workload effectively Creative Strategy Develop comprehensive marketing creative strategies for Guru Apps Hindi market Create end-to-end marketing assets across digital platforms Conceptualize and execute performance marketing creatives Design engaging visual narratives that resonate with Tier 2 and Tier 3 audiences Oversee and approve final creative outputs from the team Content Creation Produce high-impact video ads, social media content, and promotional materials Develop creative concepts that drive app downloads and user engagement Create scripts and storyboards for various marketing campaigns Ensure brand consistency across all creative assets Provide strategic guidance and creative direction to the editing team AI and Technology Integration Leverage Gen AI video creation tools for innovative content production Stay updated with the latest AI-driven creative technologies Experiment with and implement cutting-edge AI video generation techniques Optimize AI-generated content for maximum engagement Performance Marketing Support Collaborate with the performance marketing team Develop creatives optimized for conversion and user acquisition Analyze creative performance metrics and iterate accordingly Required Skills and Qualifications Management Expertise Minimum 2-3 years of team leadership experience Proven track record of managing creative teams Experience in: Team performance management Creative workflow optimization Talent development Cross-functional team collaboration Technical Expertise Proficiency in Gen AI video creation tools Advanced knowledge of creative software: Adobe Creative Suite (Photoshop, Premiere, After Effects) AI video generation platforms Social media design tools Advanced editing and post-production skills Experience and Background 5-7 years of experience in creative leadership roles Proven track record in promo/ad creation Extensive experience in performance marketing creative development Strong understanding of the digital marketing landscape Portfolio demonstrating team management and creative versatility Leadership Skills Strong team management capabilities Ability to mentor and develop creative talent Excellent communication and interpersonal skills Strategic thinking and problem-solving abilities Capacity to manage multiple projects simultaneously Conflict resolution and team motivation techniques Language Skills Fluent in Hindi and English Understanding of colloquial language and youth communication Technical Requirements Proficiency in: Midjourney DALL-E Runway ML Other emerging Gen AI video tools Understanding of AI content generation ethical guidelines Ability to manually enhance and refine AI-generated content Cultural Fit Entrepreneurial mindset Passion for technology and learning Commitment to creating impactful, meaningful content Ability to work in a fast-paced, innovative environment