Creative Lead

Role-Creative Lead/Director

Location- Mumbai

Salary- Up to 12 LPA (Depending on experience)

Were looking for a visionary Creative Head/ Director to lead content and visual storytelling across digital platforms for a fast-growing financial education brand. This role demands a strong blend of creative leadership, visual strategy, and content innovation to deliver high-impact, emotionally engaging content across YouTube, Instagram, paid ads, courses, and more.

Proficiency in Premiere Pro, After Effects, Photoshop, and Figma is essential

Key Responsibilities:

Creative Strategy & Brand Vision

• Define the visual and emotional tone of the brand.
• Transform business and marketing objectives into compelling creative strategies.
• Create frameworks for viral content: reels, thumbnails, ad scripts, webinar hooks, etc.
• Guide storytelling across all brand touchpoints.

Team Leadership & Content Direction

• Lead and mentor a creative team (editors, designers, writers).
• Review and refine all creative outputs for clarity, emotion, and engagement.
• Implement continuous testing, creative experimentation, and feedback loops.
• Maintain trend-relevant and high-performing content standards.

Collaboration & Execution

• Work closely with content strategists, marketing, and product leads.
• Align visuals with funnel performance and emotional storytelling.
• Ensure measurable results from content strategies.

Requirements:

• Minimum 5 years of experience in a creative leadership or direction role.
• Strong portfolio with YouTube and Instagram-native content.
• Proficiency in Premiere Pro, After Effects, Photoshop, and Figma.
• Passion for storytelling, visual design, and narrative psychology.
• Proven team leadership and feedback skills.

Preferred Skills:

• Experience with personal brands, influencers, or EdTech.
• Understanding of sales funnels, viewer psychology, and high-ticket content marketing.
• Strong copywriting ability for hooks, ads, and content briefs.
• Awareness of digital trends and performance metrics.