Job
Description
Role Overview: You are an innovative and strategic Creative Director responsible for leading branding, design, and creative communications for a hospital. Your role involves translating the hospital's mission and values into impactful brand identity, patient-centered communication, and market positioning. Key Responsibilities: - Develop, refine, and strengthen the hospitals brand identity across all platforms. - Ensure consistency of messaging, tone, and design in alignment with the hospitals vision and values. - Build and manage brand guidelines for internal and external stakeholders. - Lead creative campaigns across digital, print, outdoor, and in-hospital branding. - Collaborate with clinical and non-clinical teams to deliver patient-centric brand messaging. - Drive innovation in hospital branding through storytelling, visual identity, and experience design. - Partner with Marketing, PR, and Digital teams to conceptualize campaigns for patient engagement, service lines, and hospital reputation management. - Oversee design, advertising, and content development to ensure creative excellence. - Create patient-friendly branding within hospital premises (wayfinding, signage, wellness messaging). - Ensure all in-hospital branding fosters trust, care, and professional credibility. - Manage internal creative team and external design/advertising agencies. - Ensure timely execution of campaigns with measurable impact. Qualifications: - Bachelors/Masters degree in Design, Communication, Marketing, or related field. - 10+ years of experience in branding/creative direction, with at least 5 years in healthcare/hospital branding. - Portfolio showcasing successful healthcare or service-sector branding campaigns. Additional Details: You should have proven expertise in branding strategy and creative direction in the healthcare/hospital/health-tech industry. Strong understanding of healthcare consumer psychology, patient trust, and hospital reputation management is essential. Proficiency in creative tools such as Adobe Creative Suite, Figma, Canva, etc. is required. Exceptional leadership, storytelling, and design-thinking skills along with a strong grasp of digital branding, social media, and healthcare marketing trends are necessary for this role. Role Overview: You are an innovative and strategic Creative Director responsible for leading branding, design, and creative communications for a hospital. Your role involves translating the hospital's mission and values into impactful brand identity, patient-centered communication, and market positioning. Key Responsibilities: - Develop, refine, and strengthen the hospitals brand identity across all platforms. - Ensure consistency of messaging, tone, and design in alignment with the hospitals vision and values. - Build and manage brand guidelines for internal and external stakeholders. - Lead creative campaigns across digital, print, outdoor, and in-hospital branding. - Collaborate with clinical and non-clinical teams to deliver patient-centric brand messaging. - Drive innovation in hospital branding through storytelling, visual identity, and experience design. - Partner with Marketing, PR, and Digital teams to conceptualize campaigns for patient engagement, service lines, and hospital reputation management. - Oversee design, advertising, and content development to ensure creative excellence. - Create patient-friendly branding within hospital premises (wayfinding, signage, wellness messaging). - Ensure all in-hospital branding fosters trust, care, and professional credibility. - Manage internal creative team and external design/advertising agencies. - Ensure timely execution of campaigns with measurable impact. Qualifications: - Bachelors/Masters degree in Design, Communication, Marketing, or related field. - 10+ years of experience in branding/creative direction, with at least 5 years in healthcare/hospital branding. - Portfolio showcasing successful healthcare or service-sector branding campaigns. Additional Details: You should have proven expertise in branding strategy and creative direction in the healthcare/hospital/health-tech industry. Strong understanding of healthcare consumer psychology, patient trust, and hospital reputation management is essential. Proficiency in creative tools such as Adobe Creative Suite, Figma, Canva, etc. is required. Exceptional leadership, storytelling, and design-thinking skills along with a strong grasp of digital branding, social media, and healthcare marketing trends are necessary for this role.
