Copywriter

Job Title: Copywriter

Company: Savvytree

Location: Chattarpur, Delhi ( Onsite )

Experience: 1-3 years

About Savvytree:

Savvytree is a dynamic marketing & communications agency growing brands through strategy-first creativity. We have collaborated with a wide range of industries, including, but not limited to, FMCG, luxury retail, health & wellness, consumer electronics, fashion, and agritech.

From digital storytelling to performance campaigns, From digital storytelling to performance campaigns, we have helped 100+ brands like:

- Titan World

- Helios Watch Store

- IFFCO Urban Gardens

- Zandu Care

- Yamaha Music 

to create meaningful content and achieve measurable results. 

Key Responsibilities:

Multi-Format Copywriting

Conceptualize and write high-converting content across social media, ads, emails, landing pages, websites, brochures, and campaign scripts.

Creative Collaboration

Work closely with designers and strategists to develop campaigns rooted in insight, not just trends or aesthetics.

Digital Activation & AV Scripts

Build copy for digital activations, influencer-driven campaigns, and AV scripts and supervise their production end-to-end when required.

Content Calendar Development:

Create content buckets and topical content that resonates with Gen Z and Millennial audiences across platforms.

Copy Ownership:

Proofread and edit your own work to ensure high standards in grammar, clarity, tone, and brand voice before it reaches the client.

Deep Customer Research:

 Conduct in-depth research to uncover customer desires, pain points, and objections translating them into high-impact copy angles.

Strategic Messaging:

 Adapt tone, storytelling, and messaging based on audience awareness levels, buying stages, and product sophistication.

Trend Integration:

 Monitor social media trends, memes, and cultural moments and strategically incorporate them into relevant brand content.

Brand Consistency

Ensure messaging remains consistent across all platforms and contributes to the evolution of brand tone, guidelines, and positioning.

Required Skills & Mindset:

1-3 years in a digital agency, working across multiple brands (MUST HAVE)

* Strong grasp of *direct response copywriting fundamentals*, including:

•   * Stages of market awareness & sophistication
•   * How to build personas, angles, unique mechanisms
•   * Emotional and psychological triggers in buying behavior

* Portfolio that includes *performance-driven* copies (ads, landing pages, emails) and *conceptual campaigns*.

* Proven experience in writing and ideating content buckets and campaign plans.

* Ability to write for *both brand and performance* goals balancing tone with targets.

* Strong research skills you know how to dig deep into customer psychology, reviews, forums, and competitor ads.

* Bonus: Experience with scripts for digital AVs, reels, and branded short-form video content.

DM us directly on Linkedin or drop a mail at Hr@savvytree.in with:

* A short summary of your copywriting experience

* One brand campaign or piece of copy you’re most proud of

* A few lines on why you understand how to write for real business outcomes, not just aesthetics