Copywriter

Role Overview

We are seeking a Creative Strategist + Scriptwriter to join our growing team. The ideal candidate will be responsible for conceptualizing engaging ad angles, writing compelling UGC-style scripts, and collaborating closely with editors and creators to produce high-converting ad content. If you’re a natural storyteller with a performance marketing mindset, this role is for you.

Key Responsibilities

• Research top-performing creatives and hooks in D2C categories using platforms like Instagram, YouTube, and Facebook.
• Write clear creative briefs and performance-focused video ad scripts across the full marketing funnel (TOF/MOF/BOF).
• Create engaging ad copy for Meta Ads — including headlines, CTAs, and captions.
• Collaborate with editors and UGC creators to translate concepts into effective content.
• Monitor ad performance and provide weekly creative optimization recommendations.

Requirements

• 1–2 years of experience in performance marketing, copywriting, or content creation.
• Solid understanding of TOF/MOF/BOF funnel stages and corresponding content strategy.
• Exceptional copywriting and storytelling skills aimed at results and conversion.
• Awareness of D2C trends and tones, especially in fashion, beauty, and wellness verticals.
• Bonus: Experience in creating content personally (camera-facing or scriptwriting).

Preferred Skills

• Scriptwriting (UGC, product demos, hooks)
• Ad copywriting (Meta/Facebook/Instagram)
• Funnel-based content strategy
• Collaboration and creative ideation
• Trend analysis in the D2C space

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus

Application Question(s):

• What is your notice period or availability to join?
• Have you written ad copy specifically for Meta Ads (Facebook/Instagram)?
• Are you familiar with TOF/MOF/BOF funnel stages and how to write for each?

• Have you worked with D2C brands or written for industries like fashion, beauty, wellness?
• Do you have experience collaborating with video editors or UGC creators?
• Do you have experience writing performance-based ad scripts (UGC style, product demos, etc.)?

Experience:

• Copywriting: 1 year (Required)
• script writing: 1 year (Required)

Location:

• Kanpur, Uttar Pradesh (Required)

Work Location: In person