Copywriter

Job Description

Role Overview We are seeking a Creative Strategist + Scriptwriter to join our growing team. The ideal candidate will be responsible for conceptualizing engaging ad angles, writing compelling UGC-style scripts, and collaborating closely with editors and creators to produce high-converting ad content. If you’re a natural storyteller with a performance marketing mindset, this role is for you. Key Responsibilities Research top-performing creatives and hooks in D2C categories using platforms like Instagram, YouTube, and Facebook. Write clear creative briefs and performance-focused video ad scripts across the full marketing funnel (TOF/MOF/BOF). Create engaging ad copy for Meta Ads — including headlines, CTAs, and captions. Collaborate with editors and UGC creators to translate concepts into effective content. Monitor ad performance and provide weekly creative optimization recommendations. Requirements 1–2 years of experience in performance marketing, copywriting, or content creation. Solid understanding of TOF/MOF/BOF funnel stages and corresponding content strategy. Exceptional copywriting and storytelling skills aimed at results and conversion. Awareness of D2C trends and tones, especially in fashion, beauty, and wellness verticals. Bonus: Experience in creating content personally (camera-facing or scriptwriting). Preferred Skills Scriptwriting (UGC, product demos, hooks) Ad copywriting (Meta/Facebook/Instagram) Funnel-based content strategy Collaboration and creative ideation Trend analysis in the D2C space Job Type: Full-time Pay: ₹15,000.00 - ₹25,000.00 per month Schedule: Day shift Morning shift Supplemental Pay: Performance bonus Application Question(s): What is your notice period or availability to join? Have you written ad copy specifically for Meta Ads (Facebook/Instagram)? Are you familiar with TOF/MOF/BOF funnel stages and how to write for each? Have you worked with D2C brands or written for industries like fashion, beauty, wellness? Do you have experience collaborating with video editors or UGC creators? Do you have experience writing performance-based ad scripts (UGC style, product demos, etc.)? Experience: Copywriting: 1 year (Required) script writing: 1 year (Required) Location: Kanpur, Uttar Pradesh (Required) Work Location: In person