Copywriter (Growth)

PhonePe is seeking a talented copywriter to join our dynamic team. The ideal candidate will have 2-3 years of experience, with a strong ability to convey complex financial concepts related to the equity market with clarity and creativity. Responsibilities In this role, you will be responsible for creating, developing and optimizing content across various channels. You will be working closely with the Growth team and get involved in writing content for push notifications, WhatsApp messages, emails, landing pages, banners and other marketing material. The ideal candidate will Stay updated with market trends, events, industry developments, competitors and regulatory changes Have strong analytical skills, attention to detail and the ability to research and write clear, concise, and engaging content Understand the behaviour of users in various cohorts and tailor content accordingly to drive business Collaborate with various internal teams like growth, designing, compliance and so on, to ensure content accuracy and alignment with the companys objectives Execute content strategies to effectively communicate financial news, updates and investment philosophies Find authentic sources from the sea of sources available on the internet Edit and proofread content to ensure it is error-free, fact-checked, grammatically correct, and adheres to the companys style Monitor and analyze content performance, using insights to suggest and implement improvements Requirements Excellent written and verbal communication skills Passion for financial education and a knack for storytelling Proven experience in content writing and finance for 2-3 years Ability to work independently and collaboratively in a fast-paced environment Passion for continuous learning and self-improvement Educational background in Finance is a plus PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles) Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy