Copy/Communications Writer

We re hiring a Copy & Communications Writer to join HabitNu s India launch and own written voice across product, marketing, and corporate channels.
You ll write everything from concise UX microcopy to long-form thought leadership, craft lifecycle and acquisition campaigns, and ensure our tone, clarity, and storytelling scale consistently across print, social, digital, web and internal comms. This is a high-impact, hands-on role based in Bengaluru.

• Own end-to-end copy for acquisition, activation, retention and brand landing pages, ad copy, social, email flows, push/in-app messages, blogs, guides, PR releases, and corporate comms.
• Produce clear, empathetic UX and product copy (modals, CTAs, onboarding flows, help text) that reduces friction and improves conversion.
• Draft long-form content: thought leadership articles, case studies, white papers, and structured guides that support SEO and lead-gen.
• Maintain and evolve the brand voice and tone; own the style guide and ensure consistency across teams and external vendors.
• Collaborate closely with Growth, Product, Design, Content Strategy, and PR to shape messaging, briefs, and launch copy.
• Localize and adapt messaging for India audiences while preserving global brand consistency.
• Optimize copy for SEO and discoverability use keyword research to inform content structure and headlines.
• Draft and manage press releases, media pitches, and basic media relations support in partnership with PR/agency.
• Run content experiments (subject lines, headlines, CTAs), analyze performance, and iterate based on metrics.
• Manage editorial calendar, project priorities, and multiple concurrent deadlines.
• Review, edit, and give actionable feedback on content from other writers and stakeholders to maintain quality and clarity.

• 5+ years of professional copywriting / communications experience across marketing, product, and content at startups, agencies, or in-house teams.
• Portfolio showing a range of formats: UX microcopy, lifecycle emails, landing pages, social ads, blog/long-form articles, PR or corporate comms, and at least some examples of localized or market-specific copy.
• Excellent command of English and strong fundamentals in storytelling, tone, grammar, editing, and information architecture.
• Proven experience applying SEO best practices to content (keyword intent, headings, meta, internal linking).
• Strong UX-writing chops: able to write concise, action-driving microcopy that improves user flows.
• Data-informed writer: comfortable using analytics and A/B test results to iterate on copy.
• Exceptional cross-functional communication able to take briefs, present concepts, and translate technical input to simple copy.
• Comfortable working independently, managing timelines, and owning multiple projects at once.
• Based in or willing to relocate to Bengaluru.
• Degree or postgrad in English, Journalism, Communications, Marketing or a related field.
• Experience in healthcare, digital health, wellness, or regulated industries (advantageous).
• Experience being an individual contributor with an inquisitive, high-energy & proactive approach.
• Familiarity with content strategy frameworks, pillar-cluster models, and lead-gen content playbooks.
• Experience with brand and crisis communications, or supporting executive comms/press.
• Multilingual ability or experience adapting copy for regional Indian languages is a plus.

Please present a portfolio (including at least 6 8 varied samples) and discuss the measurable impact (metrics, A/B outcomes, traffic improvements or conversion lifts) your copy achieved.

• Flexible Work Environment:

  We value work-life balance and offer flexibility to supportyour personal and professional commitments.

• Growth & Innovation Driven:

  Our culture encourages learning, experimentation, andcontinuous improvement, making it a great place for curious and ambitious minds.

• Employee-Centric Benefits:

  Comprehensive health insurance coverage is provided foremployees and their dependents, with no salary deductions.

• Learning Support:

  Access to an in-house Learning Management System (LMS) to support continuous learning and upskilling.