Copy Writer

web & social media copywriter

• Clear

  – Say what matters, and nothing more.

• Concise

  – No fluff, no filler.

• Compelling

  – Grab attention, drive action.

• Credible

  – Content users can trust, backed by real benefits.

Roles & Responsibilities

• Align content with brand tone, marketing objectives, and audience preferences
• Writing, editing, and publishing engaging posts copy, captions, and other content for various social media platforms:

  Instagram, LinkedIn, Meta, X, You tube

  , and

  Pinterest

• Build platform-specific captions, hooks, and CTAs that drive engagement
• Plan and execute content using a

  monthly social media calendar

• Stay up-to-date with current

  social media trends

  and curating engaging content

• Develop strategies

  to increase engagement on social media channels.
• Managing multiple social media accounts with accuracy and speed.
• Track key metrics like

  reach, engagement rate, link clicks, saves, and shares

  to measure the success and reach of the content.
• Work with designers and digital teams to deliver

  cohesive, high-performing campaigns

• Edit and proofread your own work to ensure high standards in grammar, clarity, and brand voice
• Stay updated on industry-specific content trends, user preferences, and Agri-tech developments
• Work closely with marketing teams, designers, and other stakeholders to develop and implement social media strategies. 

Required Qualification &  Skills

• Bachelor’s degree in a related field, preferably in English, Communications, Advertising or Marketing.
• 1.5 yrs to 4 yrs of experience in copywriting, digital content writing, or social media content creation
• Adept with various social media channels.
• Excellent verbal and written communication skills- English
• Understanding of platform-specific formats (reels, carousels, stories, ads, pins, tweets, posts)
• Time management and ability to meet deadlines across multiple campaigns
• Understanding of brand voice and audience targeting for rural and semi-urban users