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Job Type

Full Time

Job Description

Please Note: This role is suitable for a senior copywriter who has lead multi-product and multi-platform copywriting projects and has mentored others around them. It is not suitable for anyone who has worked on SEO content, social media only - We need real ad crafters.


Medhavi Skills University (MSU) is a UGC-recognised private university pioneering work-integrated higher education. We partner with leading brands like Barbeque Nation, Chai Point, Hero Group, Zomato’s Hyperpure, Hyundai, Ashok Leyland, QuessCorp, Perfetti Van Melle, and BVG India to deliver up-skilling and degree programmes that blend learning with real-world industry experience.


Job Summary

Owns the words that move the funnel - from high-velocity ads to long-form explainers and leadership narratives. You’ll guide a team of copywriters to produce on-brand, high-conversion messaging across B2B and B2C, switching tones and formats frequently (performance ads, scripts, brochures, op-eds). This is a playground for anyone who loves testing hooks and seeing the impact show up in clicks, leads, and recall.


Key Responsibilities

  • Define, document, and enforce brand tone of voice.
  • Review, mentor, and approve copywriters’ work.
  • Collaborate with PR for press copy, with Social for captions, with Growth for performance ads.
  • Build playbooks for messaging by vertical (B2B IP, EP, Campus, OIA, HHM).
  • Run A/B tests on hooks, CTAs, and long-form vs short-form messaging.
  • Partner with TL team to distil research into sharp messaging.
  • Ensure storytelling consistency across web, email, ads, and offline comms.
  • Experiment with AI tools for faster drafting, testing, and analysis.
  • Provide leadership with speeches, scripts, and flagship messaging.
  • Drive continuous improvement of copy effectiveness.


Qualifications

  • 6–9 years in brand/performance copy across multiple categories.
  • Evidence of conversion impact and rigorous testing culture.
  • Able to switch tones fast (B2B executive to B2C student).
  • Strong editor/mentor; builds clear frameworks and briefs.
  • Degree in Communications/Journalism/Marketing.


What We Offer

At Medhavi, work is more than a job – it’s a platform for growth, impact, and purpose.


🌱 Mission-driven work: Shape the future of higher education and skilling in India

🤝 Leadership exposure: Collaborate directly with CXOs, government officials, and industry partners

📈 Learning & development: Continuous mentorship, upskilling, and leadership opportunities

🚀 Fast-track growth: Thrive in a high-growth, merit-driven environment

💼 Culture & perks: Inclusive workplace with competitive pay, performance incentives, and modern well-being benefits

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Medhavi Skills University logo
Medhavi Skills University

Higher Education / Skill Development

Dehradun

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