Copy Manager

Please Note: This role is suitable for a senior copywriter who has lead multi-product and multi-platform copywriting projects and has mentored others around them. It is not suitable for anyone who has worked on SEO content, social media only - We need real ad crafters.

Medhavi Skills University (MSU) is a UGC-recognised private university pioneering work-integrated higher education. We partner with leading brands like Barbeque Nation, Chai Point, Hero Group, Zomato’s Hyperpure, Hyundai, Ashok Leyland, QuessCorp, Perfetti Van Melle, and BVG India to deliver up-skilling and degree programmes that blend learning with real-world industry experience.

Job Summary

Owns the words that move the funnel - from high-velocity ads to long-form explainers and leadership narratives. You’ll guide a team of copywriters to produce on-brand, high-conversion messaging across B2B and B2C, switching tones and formats frequently (performance ads, scripts, brochures, op-eds). This is a playground for anyone who loves testing hooks and seeing the impact show up in clicks, leads, and recall.

Key Responsibilities

• Define, document, and enforce brand tone of voice.
• Review, mentor, and approve copywriters’ work.
• Collaborate with PR for press copy, with Social for captions, with Growth for performance ads.
• Build playbooks for messaging by vertical (B2B IP, EP, Campus, OIA, HHM).
• Run A/B tests on hooks, CTAs, and long-form vs short-form messaging.
• Partner with TL team to distil research into sharp messaging.
• Ensure storytelling consistency across web, email, ads, and offline comms.
• Experiment with AI tools for faster drafting, testing, and analysis.
• Provide leadership with speeches, scripts, and flagship messaging.
• Drive continuous improvement of copy effectiveness.

Qualifications

• 6–9 years in brand/performance copy across multiple categories.
• Evidence of conversion impact and rigorous testing culture.
• Able to switch tones fast (B2B executive to B2C student).
• Strong editor/mentor; builds clear frameworks and briefs.
• Degree in Communications/Journalism/Marketing.

What We Offer

At Medhavi, work is more than a job – it’s a platform for growth, impact, and purpose.

🌱 Mission-driven work: Shape the future of higher education and skilling in India

🤝 Leadership exposure: Collaborate directly with CXOs, government officials, and industry partners

📈 Learning & development: Continuous mentorship, upskilling, and leadership opportunities

🚀 Fast-track growth: Thrive in a high-growth, merit-driven environment

💼 Culture & perks: Inclusive workplace with competitive pay, performance incentives, and modern well-being benefits