Copy Head

About Point Blank Advertising-

Point Blank is a dynamic healthcare advertising agency specializing in medical advertising and scientific communication. With a strong presence in India and an expanding global footprint, we deliver impactful, 360 degree communication solutions for pharma and healthcare brands.

Job Title: Copy Head

Location: Central Mumbai - Vikhroli

Industry: Healthcare Advertising, Medical Communication

Role Summary

As Copy Head, you'll lead the agency's medical and marketing copy output across therapeutic categories and platforms. You will be responsible for balancing creative storytelling with medical accuracy, ensuring all content adheres to industry standards while engaging both HCPs and patients. This is a leadership role strategic, conceptual, and hands-on.

Key Responsibilities

• Lead the copy team in developing concepts and content for campaigns (HCP, patient, digital, ATL, BTL, etc.).
• Translate scientific/clinical data into persuasive narratives without losing accuracy.
• Guide messaging strategy, tone of voice, and content architecture for key brands.
• Collaborate with Art Directors, Medical Writers, Strategy, and Account Teams.
• Review and approve copy to ensure clarity, brand consistency, medical accuracy, and regulatory compliance.
• Mentor and grow a team of copywriters and medical writers.
• Participate in pitches, client presentations, and brainstorming sessions.
• Keep updated with global healthcare advertising trends and therapeutic areas.

Requirements:

• 3+ years in a healthcare/pharma advertising agency or medical communication role.
• Strong grasp of medical/scientific content across multiple therapeutic categories.
• Proven leadership experience managing copy/creative teams.
• Familiarity with pharma regulations (e.g., MCI, OPPI, DCGI, US FDA, etc.).
• Experience writing for both HCP and patient audiences.
• Excellent verbal and written communication skills in English.
• Strong portfolio showcasing campaigns with a creative edge and clinical integrity.

Qualifications:

• Degree in Life Sciences, Pharmacy, or Medicine (preferred but not mandatory).
• Experience with global brands and medical congress materials.
• Ability to write for digital formats including websites, e-detailers, CRM, emailers, etc.

How to Apply

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Subject Line: Copy Head Application [Your Name]