Conversion Officer

JOB TITLE:

REPORTS TO TITLE: Manager Destination & Conversion

BUSINESS FUNCTION/ SUB-FUNCTION:

LOCATION:

As a Conversion Officer, you will play a pivotal role in supporting Regional Heads / their proxies across different territories in converting applications to paid students. This role requires a dynamic individual with strong communication skills, both written and spoken and a keen attention to detail. Operating in a desk-based environment, you will collaborate closely with Sales teams (or as designated) to ensure a smooth transition of potential students to enrolment phase, and beyond.

You will be ensuring a connected and seamless experience for prospective students throughout their journey. As a valuable member of a high-performing team, you will contribute to the overall effective service delivery by providing top-quality admissions support to applicants, agents, and academic decision-makers, all while adhering to established standards. This dynamic role encompasses various tasks related to university admissions.

Duties and Responsibilities:

• Maintain a Healthy Pipeline:
• Ensure the application pipeline is accurate and up to date, with correct statuses (please change stages and do not wait for BDs; to avoid delay in application processing) and adherence to processes by BDMs
• Assist the BD Teams for release of offers or for any other application related issues involving Admissions/Visa teams
• Close previous intake applications: Follow up with BD Teams for closure of past intake applications
• Assist the BD teams with release of offers, interview links, delays from Admission / Visa teams
• Support Application Progression: Collaborate with BDMs to ensure every application moves smoothly through the process and reaches the visa stage.
• Provide CRM/refresher training to new joiners or agents if required
• Document Collection & Follow-ups:
• Engage with agents to obtain pending documents for Conditional Offers and beyond
• Uploading documents CO may upload the documents at any stage to help BDMs while they travel. Documents received on email is recommended
• Regular calling:
• To agents for document follow up on COL/Visa documents.
• Give a call to student (soft concern call updating the student of missing visa documents and deadlines) if it is observed that there are multiple exchange of messages without any action from agent
• Soft pipeline drill with BD and their agents to discuss application status
• Do a basic check up of documents for correctness (date format, naming of documents etc.). Ensure required documents are submitted for COL release
• Assist with new applications if required
• As deadlines approach, send bulk reminders to agents for any outstanding documents.
• Application Monitoring: Conduct regular checks to ensure applications are progressing within expected timelines and address any delays.
• Deadline communication: regular forwarding of deadlines to agents and BD Team to ensure timely submission of application and documents
• Pipeline Tracking & Reporting: Monitor pipeline progress for each brand and team member, generate reports, and share insights with RMs and Heads.
• Communication Management: Ensure all important updates or new communications are promptly shared with BDMs if not already communicated by DMs or Heads.
• Innovative approach: predict issues, resolve issues with a proactive approach.

Essential Criteria:

• Undergraduate/bachelor’s degree or equivalent.
• Experience in Overseas Education industry
• Strong attention to detail.
• Excel and data statistics tools such as pivot table or v-lookups
• Excellent communication skills, both written and spoken in English.
• Ability to manage a diverse workload independently and as part of a team.
• Enjoys following and improving processes.
• A cool and calm temperament
• Ability to multi task and handle pressures
• Knowledge of CRM s/w such as Zoho or SalesForce
• Experience of working or studying abroad.