Content Writer

Content Writer – B2B Focus

The ideal candidate is passionate about storytelling and skilled in crafting compelling, conversion-focused content tailored to B2B audiences. You will primarily create high-quality landing pages and blog content that position Wolfable and our clients as industry leaders and drive measurable business results.

Responsibilities

• Develop original, persuasive content for landing pages to support lead generation campaigns and service offerings
• Research and write informative, authoritative blog articles that engage professional audiences and build brand credibility
• Collaborate closely with the marketing, design, and SEO teams to plan and execute B2B content strategies
• Optimize content using SEO best practices to drive organic traffic and improve search visibility
• Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or a related field
• Relevant work experience in B2B content writing or marketing communications
• Strong portfolio showcasing landing page and long-form content for B2B brands
• Proficiency with major digital platforms, content management systems, and SEO tools
• Solid understanding of B2B buyer journeys and content performance metrics

Additional Skills & Attributes

• Comfortable using AI-assisted writing tools (e.g., ChatGPT) to support research, ideation, and content drafts
• Ability to critically review and refine AI-generated content to meet brand standards and audience expectations
• Strong editing skills to ensure human clarity and consistency in all final outputs