Content Writer Website & Blog

WHAT WE NEED FROM ANYONE AND EVERYONE AT WHC

Make it matter. Aim high with your work. Really high. Craft solutions that have a significant and ambitious impact. Lead by example while being confident to take the lead. Be disruptive in your approach to problem-solving. Be a universal thinker with local sensitivity.

Make it happen. Have the ability to work independently. Take accountability for the product. Keep helping and challenging. Be proactive. Be always hungry for more. While you are an expert in your own role, you exhibit unlimited curiosity to improve. You manage both up and down.

Embrace opportunities. Be at the forefront of new media, data, digital and technology opportunities. Be passionate about your role, your creativity and the agency. Be exhilarated by change – pushing and thinking about what’s next.

Collaborate or die. The best work comes from blended teams pulling together from start to finish. Build and maintain productive working relationships across specialisations. Fundamentally, you are a ‘we’ person, not a me personality.

Be more human. Be authentic. Treat others the way you want to be treated. You are easy to engage with, and you also engage well with others. You contribute to our Disruption culture. You are open to constructive feedback at every moment.

WHAT WE NEED FROM YOU AT WHC

As a Content Writer – Websites & Blogs, your primary responsibility will be to research, write, and edit high-quality content for websites and blogs across a variety of industries. You will focus on creating content that engages the target audience, drives organic traffic, and aligns with SEO best practices. You will work closely with Content Managers, SEO Analysts, and Digital Marketing teams to ensure content supports broader marketing strategies and client goals.

You will be responsible for delivering well-researched and compelling articles, website pages, and blog posts on time, while adapting the tone and style according to the client’s brand voice. You will also be expected to monitor content performance and suggest improvements based on analytics

Specifically, you will be responsible for the following:

Content Creation & Strategy Execution

· Write original, engaging, and SEO-friendly content for websites, blogs, landing pages, and articles.

· Develop content ideas based on research, keyword insights, and industry trends.

· Understand client requirements, target audience, and brand tone of voice.

· Collaborate with Content Managers and SEO Analysts to align content with marketing strategies and keyword goals

Research & Editing

· Conduct thorough research using credible sources to produce fact-based content.

· Edit and proofread content for grammar, clarity, consistency, and tone.

· Ensure content meets brand guidelines and is free of plagiarism.

SEO Alignment

· Work closely with SEO specialists to incorporate relevant keywords, meta descriptions, and best SEO practices into content.

· Optimise content structure for readability and search engines (headings, bullet points, links).

Content Management & Delivery

· Manage and update content calendars.

· Ensure timely delivery of content as per agreed deadlines.

· Upload and format content in CMS platforms (WordPress, Shopify, etc.).

Performance Monitoring & Reporting

· Monitor content performance through tools like Google Analytics.

· Provide recommendations to improve content engagement and traffic.

· Adapt content based on performance data and feedback.

Qualifications & Skills

Mandatory

· Bachelor’s degree in English, Journalism, Mass Communication, Marketing, or related field.

· 3 – 5 years of professional content writing experience (agency or in-house).

· Strong writing, editing, and proofreading skills.

· Ability to write in various tones (corporate, casual, technical).

· Understanding of content marketing principles and SEO best practices.

· Familiarity with CMS platforms like WordPress.

· Good communication and collaboration skills.

· Ability to manage multiple projects independently and meet deadlines.

Supplementary Skills & Qualifications

· Knowledge of basic HTML/CSS (preferred).

· Experience with content strategy development.

· Exposure to performance tracking tools (Google Analytics).

· Certification in Content Marketing or SEO is a plus.

· Portfolio of published websites and blog articles.

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Work Location: In person