Content Writer- Real Estate-Product Based Company

Job Title:

Location:

Experience: 2+ years

Mode-: WFO-5 Days

About the Role

content writer who can turn words into action.

Key Responsibilities

• Write 

  conversion-focused copy

   for landing pages, ad creatives, WhatsApp/email campaigns, and in-app flows.
• Craft 

  high-impact headlines, hooks, and CTAs

   tailored to each funnel stage.
• Collaborate with performance marketing teams to 

  A/B test

   copy and optimize for CTR/CPL.
• Maintain and evolve

  brand voice

   — warm, clear, and trustworthy.
• Repurpose customer stories/testimonials into 

  conversion assets

   (ads, emails, microsites).
• Script 

  short-form videos/reels

   with the design and video teams.
• Track content performance metrics and 

  iterate based on data

  .

Requirements

• 2–4 years of writing experience, ideally in 

  startups, D2C, or performance-led brands

  .
• Portfolio showcasing 

  landing pages, ads, or campaigns

   that achieved measurable conversions.
• Strong understanding of 

  persuasion, consumer psychology, and funnel-driven content

  .
• Ability to switch between 

  short punchy copy

   (ads) and 

  trust-building content

   (emails/blogs).
• Comfortable with 

  fast turnarounds and experimentation

  .

Nice-to-Haves

• Experience in 

  real estate, fintech, or other high-ticket categories

  .
• Familiarity with tools like 

  Google Optimize, Hotjar, or CRM workflows

  .
• Basic 

  SEO understanding

   for performance landing pages.