Content Writer

About PolicyAdvisor

PolicyAdvisor.com is an exciting early-stage Insurtech startup transforming how Canadians buy insurance. Our digital platform offers a simple, intuitive alternative to the archaic offline distribution model still used by most of Canada’s insurance industry.

Since our launch in 2019, we’ve helped countless Canadians get the coverage they need—and we’re set to help even more in 2025 and beyond. With a strong vision, proven leadership team, and significant seed funding, we’re bringing innovation and disruption to a rapidly evolving industry.

About the Role

Content Writer who is a master of SEO writing and highly confident in WordPress.

As part of our marketing team, you’ll play a central role in shaping our editorial strategy, producing high-quality content, and managing the full publishing process—from draft to live. You’ll work closely with the Director of Content and collaborate with internal experts, freelance writers, and partners to plan, create, edit, optimize, and publish engaging content that drives traffic, ranks in search engines, and supports our mission of helping Canadians get better insurance coverage.

What You’ll Do

• Define editorial direction with the Content Director—keywords, topics, and content formats.
• Write and proofread engaging, keyword-optimized blog posts that follow SEO best practices.
• Manage content from draft to publication, including headlines, meta descriptions, images, and WordPress formatting.
• Conduct in-depth keyword research and apply on-page SEO strategies to boost rankings and organic traffic.
• Track and analyze content performance using SEMRush, Google Analytics, and Search Console, refining strategies for maximum reach and engagement.
• Collaborate with SEO and marketing teams to align content with campaigns and audience goals.
• Stay updated on SEO algorithm changes, UX trends, and content best practices to keep our content competitive.

What We’re Looking For

• WordPress expertise is a must

  —you’re confident managing the full publishing workflow.

• Proven SEO writing skills

  with a track record of ranking content and driving organic traffic.
• 2–3 years of professional writing, publishing, or content marketing experience (a degree/diploma in English, Journalism, Writing, or Publishing is a plus).
• Exceptional editorial and proofreading skills—you can polish content to perfection.
• Analytical mindset—you enjoy tying content efforts to measurable outcomes like traffic, conversions, and impact.
• Familiarity with SEMRush, Frase, Canva, and other publishing/optimization tools.
• Knowledge of the Canadian insurance industry is an asset.

Salary & Benefits

• Competitive base salary with performance-based bonuses.
• Comprehensive health benefits.
• A fast-growing company with opportunities to grow into leadership roles.
• Open-minded, diverse coworkers where new ideas are welcomed as we reshape the insurance-buying experience for Canadians.

• 100% remote role — work from anywhere in India.