Content Writer Intern

We’re Hiring: Content Writer Intern at LaFetch

LaFetch is India’s freshest fashion destination - homegrown brands, delivered in 60 minutes across Delhi NCR.

We build fast. We create faster.

And we obsess over delivering content that feels stylish, sharp, and scroll-stopping.

Now we need someone who can shape how India reads, discovers, and talks about fashion on LaFetch — from trending edits to long-form fashion guides.

This isn’t a “write a few lines” role.

This is a narrative-defining, brand-shaping role.

You’ll be part of the core 0→1 content team, the ones crafting the words, tone, and stories that make LaFetch feel premium, modern, and irresistibly fashion-forward.

What You’ll Actually Be Doing

• Writing clean, SEO-optimized blogs around fashion, trends, styling, and Indian homegrown brands
• Creating high-impact content for announcements, product launches, and new category drops
• Crafting sharp ad copies for social media, performance campaigns, and the LaFetch app
• Running keyword research to find what’s trending and what consumers are searching for
• Developing content calendars for weekly fashion narratives
• Understanding user intent and shaping content that improves discovery, engagement, and retention
• Maintaining a consistent tone that feels premium, minimal, and Gen-Z fashion friendly
• Spotting emerging fashion trends and turning them into fresh content pieces
• If it affects brand voice, discoverability, or communication — it touches your desk.

The Basics (read this carefully)

This is not a casual internship.

This is 0→1 building. This is speed. This is ownership.

If you want to learn real content strategy, move fast, and see your work go live across a brand used by thousands, you’ll love this seat.

• Remote role

• Timelines matter. Deadlines matter even more.
• Weekends are off — recharge, scroll, shop, do whatever fuels your creativity.

You’ll Fit Right In If You Are

• Obsessed with fashion content, trends, and consumer behaviour
• Someone who can turn complex fashion ideas into clean, digestible pieces
• A fast writer, sharp thinker, and strong editor
• Comfortable iterating and rewriting until it feels perfect
• A natural storyteller with an eye for detail and a pulse on what’s trending
• Someone who quickly understands keywords, search intent, and SEO flow

Who We’re Looking For

• Previous experience writing fashion-related blogs, guides, or edits
• Strong understanding of SEO, keyword research, and ranking-focused writing
• Ability to write both long-form and short-form content
• Comfort with writing for blogs, announcements, push copies, ads, and app micro-content
• Understanding of fashion vocabulary, styling terms, and online fashion trends
• Someone who wants ownership, not just tasks
• Bonus: experience writing for e-commerce or editorial fashion brands

Before You Apply — Show Us Your Work

Writing samples > Resumes.

We want to see how you think, write, research, and structure ideas.

Upload 2–3 of your best fashion-related pieces here:

https://www.notion.so/2c6df18fadbf8025a11fc314504175f0?v=2c6df18fadbf803dafe9000c6496701f&source=copy_link

And email your resume + writing samples to:

ishita@la-fetch.com

FETCHWRITE