Content Writer

Company Description

Imakeur – The School of Elegance is a luxury consulting house specializing in image consulting, personal branding, etiquette training, and online reputation management. We empower entrepreneurs, executives, professionals, influencers, and celebrities to refine their appearance, communication, digital presence, and executive presence. Imakeur helps clients build authority, credibility, and long-term success by bridging the gap between potential and influence, attracting the right networks, and accelerating growth.

Role Description

We are seeking a highly skilled and creative Content Writer to join our dynamic branding and communications team. The ideal candidate will have a strong command of language, a luxury-driven storytelling style, and the ability to craft compelling content that reflects Imakeur’s premium positioning.

• In this role, you will be responsible for creating powerful narratives across digital platforms — including website, blogs, social media, newsletters, marketing campaigns, and personal branding content for high-profile clients.

Key Responsibilities:

• Write and edit clear, persuasive, and brand-aligned content for various platforms.

• Develop and execute content strategies that reflect Imakeur’s tone, values, and luxury positioning.

• Collaborate with the marketing and creative teams to build engaging campaigns.

• Research trends in image consulting, personal branding, luxury lifestyle, and etiquette to produce relevant and thought-leading content.

• Ensure all written material maintains a consistent, elegant, and aspirational voice.

• Support launches, events, and client projects with strategic storytelling.

• Optimize content for SEO and digital visibility

Qualifications:

• 4+ years of professional content writing experience, preferably in branding, lifestyle, luxury, or personal development sectors.

• Strong expertise in storytelling, copywriting, and content strategy.

• Exceptional command over English with excellent grammar, vocabulary, and editing skills.

• Proven ability to translate ideas into impactful narratives that resonate with high-value audiences.

• Knowledge of SEO best practices and digital engagement trends.

• Ability to work on-site in Kochi and collaborate effectively with a creative team.

• Experience in the luxury, personal branding, or image consulting industry is an added advantage.

• A strong content portfolio showcasing strategic and elegant writing work.