Content Writer

HobbsGo

Responsibilities:

• Create comprehensive, well-researched, and engaging blog posts

  that educate, inform, and resonate with our target audience.

• Implement robust SEO strategies

  within all content to improve search engine rankings, drive organic traffic, and maximize content visibility.

• Utilize leading SEO tools

  (e.g., keyword research tools, content optimization platforms, analytics software) to enhance content and website performance.

• Manage content projects from ideation to publication

  , coordinating with designers, developers, and other stakeholders.

• Produce engaging images and graphics

  that support articles, blog posts, and social media campaigns.

• Analyse content performance data

  to derive actionable insights and inform future content strategy and optimization efforts.

• Actively engage with online communities

  by providing insightful and accurate answers on platforms such as Quora, Reddit, and other technical questionnaire portals.

• Demonstrate adaptability and learning agility

  , staying current with evolving content trends, platforms, and strategies.

• Weave a consistent and compelling brand narrative

  across all content pieces to build brand identity and loyalty.

• Edit and proofread

  content for clarity, grammar, accuracy, and adherence to brand guidelines

• Develop or update compelling scripts for short-form video content

  (e.g., Instagram Reels, TikTok) and longer-form YouTube videos, aligning with brand voice and marketing objectives.

• Assist with basic video editing

  for short-form content as needed.

Qualifications:

• Proven experience as a Content Creator, SEO Content Writer, or similar role with a strong portfolio showcasing diverse content types, especially comprehensive blogs.

• Demonstrable expertise in SEO principles

  , including keyword research, on-page optimization, and content structuring for search engines.

• Proficiency with leading SEO tools

  (e.g., SEMrush, Google Analytics, Google Search Console) for content and website analysis.

• Strong research abilities

  , capable of synthesizing complex information into clear, concise, and engaging content.

• Experience in scripting for video content

  (Reels, YouTube) and understanding of video storytelling.

• Basic knowledge of WordPress.

• Basic knowledge of HTML

  for content formatting and web publishing.

Bonus Points if you have:

• A background in Pet Industry or Pet Service
• Basic understanding of graphic design principles for content enhancement.

If you are a strategic thinker with a passion for creating high-impact content that ranks, engages, and converts, we encourage you to apply!