Content Writer

Role: Content Writer (Website + Blog + SEO)

Job Type: Full-Time

Location: Remote / Mohali (In-office preferred)

About Fitelo

Fitelo is one of India's fastest-growing health-tech startups, revolutionizing how people approach weight loss and wellness. With a strong presence across India and globally, we help thousands achieve their health goals through personalized, AI-powered diet and lifestyle plans. Our team thrives on innovation, empathy, and a strong sense of purpose — if you're ready to make an impact, join us!

About the role:

We are seeking a creative and detail-oriented Content Writer to join our marketing and communications team. The ideal candidate will be responsible for producing engaging, well-structured, and SEO-friendly content across multiple channels including blogs, websites, social media, email campaigns, and marketing materials.

Specifically this role will involve:

• Write high-quality, SEO-optimized website content for product pages, service pages, landing pages, and other web assets.
• Research and produce blogs and articles focused on health, wellness, fitness, and nutrition.
• Create educational and engaging content to position Fitelo and Fitty as trusted thought leaders in the wellness space.
• Collaborate with the marketing team to develop content calendars aligned with campaigns and SEO goals.
• Conduct keyword research and competitor analysis to identify content gaps and opportunities.
• Optimize content for maximum organic reach, readability, and conversions.
• Track blog performance through analytics and iterate for improvement.

Ideal candidate will have:

• Proven experience (1 - 3 years) as a content writer for healthcare or wellness brands.
• A strong portfolio of blogs or articles that have successfully driven organic traffic growth.
• Knowledge of SEO content writing techniques and keyword research tools.
• Excellent command of English grammar and storytelling.
• Ability to simplify complex health topics for a broader audience.
• Bonus: Experience with content management systems (CMS) like Shopify or WordPress.

Qualifications:

• Bachelor’s degree in ( Graduate in English, Journalism, Marketing, or a related field)

Job Type: Full-time

Pay: ₹23,000.00 - ₹31,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person