Content Writer

**Location:** : Bangalore**Job Type:** : Full-time, Permanent**Job Summary:**We re looking for a talented and creative Content Writer / Content Strategist to join our growing marketing team
The ideal candidate will have a passion for technology and storytelling, with the ability to transform complex technical topics into engaging, high-quality content This role will be key in shaping our brand voice and driving organic growth through strategic content initiatives **Key Responsibilities:**- Develop, write, and edit high-quality technical and marketing content for blogs, websites, case studies, whitepapers, and product pages - Create and implement effective content strategies to increase engagement, lead generation, and organic visibility - Collaborate cross-functionally with design, marketing, and product teams to ensure alignment with brand messaging and business goals - Conduct in-depth research on industry trends, emerging technologies, and competitors to produce timely and relevant content - Optimize all content for SEO best practices, ensuring consistency in tone, style, and brand identity across channels - Track and analyze content performance metrics to continuously refine and improve strategy **Required Qualifications and Skills**- Bachelor s degree in English, Journalism, Communications, Marketing, or a related field - 3-6 years of experience as a Content Writer, Content Strategist, or similar role, preferably within the technology, IT, SaaS, or software domains - Demonstrated expertise in SEO, keyword optimization, and content analytics - Excellent writing, editing, and proofreading skills, with a strong eye for detail and clarity - Ability to manage multiple projects and meet tight deadlines in a fast-paced environment - Familiarity with Content Management Systems (CMS) and analytics tools (eg Google Analytics, SEMrush) is a plus