Public Relations Executive/ Influencer Sourcing

1. Influencer Sourcing & Styling Coordination:

• Curate and manage influencer gifting and sourcingacross apparel, accessories, jewelry, and footwear
• Coordinate end-to-end product deliveries to influencers and creators
• Maintain an updated database of influencers, stylists, and management contacts

2. Influencer Relationship Management:

• Build and nurture strong relationships with influencers and their teams
• Understand individual aesthetics to provide styling suggestions that feel authentic
• Be the go-to point of contact for influencer queries, fittings, and product sourcing

3. Campaign Execution:

• Work with internal PR and brand teams to plan, launch, and monitor influencer campaigns
• Ensure content creation aligns with campaign goals and brand voice
• Track deliverables, timelines, and performance metrics

4. Industry Awareness & Trend Spotting:

• Stay ahead of emerging creators, viral trends, and what’s shaping fashion conversations online
• Share insights regularly to guide campaign and influencer strategy

5. Reporting & Coordination:

• Manage logistics: sample tracking, returns, and documentation
• Prepare campaign reports—highlighting engagement, content quality, and key results
• Troubleshoot any last-minute issues during activations or deliveries

  Role & responsibilities

Preferred candidate profile