Content Writer (BFSI)

About the Role:

Senior Copywriter

Key Responsibilities:

• Conceptualize and craft marketing communication across digital, print, and campaign assets (brochures, web pages, videos, mailers, social media, etc.)
  
• Write and edit clear, impactful copy tailored for diverse audiences — investors, customers, distributors, or partners
  
• Translate technical or regulatory content into simplified, user-friendly messaging without losing accuracy
  
• Collaborate with internal teams and client stakeholders to develop campaign ideas and brand stories
  
• Ensure consistency in tone, language, and messaging across all communication touchpoints
  
• Review and refine content produced by junior writers to maintain quality and brand alignment
  
• Stay updated on industry trends, product innovations, and emerging communication styles in BFSI and FinTech
  

Ideal Profile:

• 8–12 years of proven writing experience, with at least 3–5 years in BFSI/FinTech domains
  

• Strong grasp of marketing communication principles and campaign ideation
  

• Ability to interpret financial products, compliance language, and regulatory content
  

• Excellent command of English with a sharp eye for tone, flow, and brevity
  

• Experience working with brand and creative teams on integrated campaigns
  

• Ability to manage multiple projects and meet tight deadlines with minimal supervision
  

• Familiarity with SEO and digital-first writing practices will be an advantage
  

· We’re looking for:

• A storyteller with a keen understanding of brand voice and audience behavior
  

• Comfortable switching between long-form content and crisp campaign copy
  

• Someone who brings clarity and creativity to technical topics
  

• A collaborator who enjoys brainstorming ideas and mentoring writers
  

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What you'll get:

• Opportunities to work with leading BFSI and FinTech brands

• A collaborative environment that encourages ownership and professional growth