Content Writer

Job Summary:

We are seeking a talented and creative Content Writer to join our marketing team. The Content Writer will be responsible for producing high-quality, engaging, and SEO optimised content that aligns with our brand voice and resonates with our target audience. The ideal candidate should have a passion for writing, a strong understanding of content marketing, and the ability to adapt their writing style to suit various platforms and formats.

Key Responsibilities:

1. Content Creation:

- Produce well-researched, informative, and engaging content for our website, blog, social media platforms, and other marketing materials.

- Develop content that is tailored to our target audience and aligns with our marketing strategy.

2. SEO Optimisation:

- Conduct keyword research to optimise content for search engines.

- Ensure that all content is SEO-friendly and helps improve our online visibility.

3. Content Planning:

- Collaborate with the marketing team to develop content calendars and plan content marketing campaigns.

- Brainstorm and pitch new content ideas that align with our brand and marketing goals.

4. Editing and Proofreading:

- Review and edit content for clarity, grammar, and accuracy.

- Ensure all content is free from plagiarism and adheres to our brand guidelines.

5. Market Research:

- Stay up-to-date with industry trends and competitors' content to identify opportunities for improvement.

- Use data and analytics to measure the effectiveness of content and make recommendations for improvements.

6. Collaboration:

- Work closely with designers, videographers, and other team members to create multimedia content.

- Collaborate with subject matter experts to gather information and insights for content creation.

Qualifications:

- Bachelor's degree in English, Journalism, Marketing, or a related field.

- Proven experience as a Content Writer or similar role.

- Exceptional writing, editing, and proofreading skills.

- Strong knowledge of SEO and content optimisation techniques.

- Proficiency in using content management systems (e.g., WordPress).

- Familiarity with social media platforms and content distribution.

- Creativity and the ability to generate unique content ideas.

- Excellent time management skills and the ability to meet deadlines.

- Strong attention to detail and a commitment to producing high-quality content.

- Portfolio of previous work showcasing diverse writing styles and formats.

Benefits:

• Competitive salary and performance-based bonuses.

• Opportunities for personal & professional development.

• A dynamic and creative work environment.