Partner with internal stakeholders to define, refine, and drive content strategy in support of marketing initiatives focused on our B2B services and products.

Write copy for the entire marketing funnel creating engaging content across multiple channels, including web copy, ads, white papers, guides, case studies, blog posts, email copy, and social media content.

Help to manage and mentor internal teams, including content specialists, SEO, paid media, and design/development to ensure content aligns with overall campaign goals and objectives.

Own our content catalog and build out a rich content/editorial calendar that attracts qualified prospects, while ensuring accuracy, freshness, searchability, and usability.

Write, proofread, and edit text at various stages of the writing process in response to requests and feedback from various stakeholders.

Establish consistent style guidelines and content standards and ensure standards are met.

Identify optimization opportunities across marketing campaign and lead nurturing processes.

Maintain analytics on content performance across platforms including engagement metrics, conversions and brand metrics to gauge impact and insights.

Stay informed about emerging trends and best practices in content marketing and B2B to continually refine strategies and approaches.

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Content Strategy Manager