Content Strategist

We are looking for a creative and strategic Content Strategist to help us plan high-performing content for social media, especially Instagram Reels, for our jewellery brand, Kimti. 🧠 Role & Responsibilities: Generate content ideas for Instagram Reels & short-form videos Plan lifestyle-based content, especially around jewellery styling, trends & daily wear Understand what content hooks viewers and drives engagement/sales Create content calendars and organize ideas in Google Sheets Research trends, competitors & viral formats in the jewellery/fashion niche Work closely with the founder/creator to align content with brand goals ✅ Requirements: Good understanding of Lifestyle Content, especially Jewellery & Fashion Familiar with Instagram Reels, trends, hooks & formats Basic understanding of how content impacts branding & sales Comfortable using Google Sheets / Docs Can communicate ideas clearly in English / Hinglish Prior experience in content planning is a plus (not mandatory) ⏰ Work Details: Type: Part-Time Hours: 3–4 hours per day Mode: Work From Home 💰 Salary: ₹5,000 per month Performance-based growth opportunities available 🎯 Who Should Apply? Students / Freelancers / Aspiring Content Strategists Anyone passionate about fashion, jewellery & social media content People who love spotting trends and turning them into content ideas