Content Strategist

Job Description: Content Writer

Job Overview:

Seeking a highly creative and experienced Content Writer to produce engaging and compelling content across various platforms. The ideal candidate will be proficient in crafting both short-form and long-form content, video scripts, ad copies, and social media posts tailored for a B2C audience. We are looking for someone with a very creative storytelling style combined with grammar proficiency.

Key Responsibilities:

● Content Creation:

○ Develop original content for Laiqa’s website, blog, and social media channels.

○ Write compelling video scripts and ad copies for marketing campaigns.

○ Produce engaging short-form content for social media platforms including Instagram, Facebook, Twitter, and LinkedIn.

○ Craft informative and persuasive long-form articles, blog posts, and newsletters.

● Brand Voice:

○ Ensure all content aligns with Laiqa’s brand voice and messaging.

○ Maintain consistency in tone and style across all platforms and content types.

● SEO:

○ Incorporate SEO best practices to improve content visibility and search rankings.

● Collaboration:

○ Work closely with the marketing team to develop content strategies and campaigns.

○ Collaborate with graphic designers, videographers, and other team members to create cohesive and compelling multimedia content.

Qualifications:

● Experience:

○ 2-3 years of experience in content writing, preferably in the B2C/healthcare sector.

○ Proven track record of creating engaging content across various formats and platforms.

● Skills:

○ Exceptional writing, editing, and proofreading skills.

○ Strong understanding of SEO principles and content optimization.

○ Ability to create content that resonates with diverse target audiences.

○ Proficient in using content management systems (CMS) and social media platforms.

○ Excellent research skills and attention to detail.

○ Strong organizational and time-management skills.

● Creativity:

○ Ability to think creatively and develop innovative content ideas.

○ Strong storytelling skills with a keen eye for detail.

Interested candidates can share their CVs on hr@laiqa.ai

Job Type: Full-time

Pay: Up to ₹50,000.00 per month

Work Location: In person