Content Strategist

As a Content Strategist at our digital marketing agency, your role will involve developing brand content strategies, creating compelling copy, and guiding creative direction for social media, websites, and ad campaigns. Your ability to blend creativity with strategic thinking will ensure that every piece of content is purposeful, engaging, and in alignment with client objectives. Key Responsibilities: - Develop and implement comprehensive content strategies for social media, websites, and digital campaigns tailored to each client's brand goals. - Write engaging, brand-aligned copy for various digital touchpoints such as reels, posts, ads, landing pages, etc. - Create content calendars and campaign concepts to enhance engagement and drive conversions. - Collaborate with designers, video editors, and marketing teams to bring creative ideas to fruition. - Conduct audience research and competitor analysis to refine tone, messaging, and content direction. - Stay abreast of social media trends, digital storytelling, and emerging content formats. - Ensure consistency in voice, message, and brand personality across all content assets. Requirements: - Minimum 2+ years of experience in content strategy and copywriting. - Demonstrated success in developing effective multi-platform content strategies. - Strong storytelling and conceptual writing skills with a focus on audience engagement. - Ability to translate client objectives into impactful creative ideas and messaging. - Proficient in managing multiple brands and meeting deadlines in a fast-paced agency environment. Preferred Qualifications: - Bachelor's degree in Marketing, Communications, Journalism, or a related field. - Experience working in a digital or creative agency. - Understanding of visual communication and creative briefing. In addition to a challenging and rewarding work environment, we offer you: - Freedom to generate and implement impactful, results-driven content strategies. - Opportunity to collaborate with diverse brands across various industries and regions. - A supportive and growth-oriented team atmosphere. - Competitive compensation commensurate with experience and performance. Please ensure to attach your portfolio when applying. Note: This job is full-time and requires proficiency in English and Malayalam. The work location is in person.,