Content Strategist

Overview

In this role, you'll get a chance to work on(Roles & Responsibilities):

• Delivering comprehensive website content strategy aligned with business objectives and SEO best practices.
• Auditing existing website content for relevance, accuracy, performance, and brand guidelines.
• Overseeing the production of diverse content formats, including long-form and short-form.
• Structuring and updating the FAQs and Help Center segment to address user queries effectively and improve user experience.
• Tracking and reporting content performance using tools like Google Analytics, Search Console, SEMRush or similar tools.
• Maintaining a master Editorial Calendar across all digital platforms for consistent and timely content publication.
  

Requirements

• Have 3-4 years of proven experience in Content Strategy, Content Marketing, or a similar role.
• Can manage a multi-channel content strategy for online degree programs/EdTech landscape.
• Can navigate and implement quality content practices by tracking metrics like traffic, conversion and engagement rates, and content-influenced revenue.
  

What's In It For You

• A strategic and high-impact role in a fast-growing ed-tech company.
• A culture where your ideas shape the future.
• Competitive compensation as per industry standards.
• Opportunities to learn, grow, and build a category-defining company.