Content Strategist

RINGS & I is looking for a content strategist to lead content marketing pillar at RINGS & I

About RINGS & I

RINGS & I is India's first designer diamond ring studio a brand born from the belief that every love story deserves something truly personal.

We operate on aMade-to-Order (MTO)model, where each ring is crafted post-purchase, with high customization and emotional value at its core. This means our fulfilment process isn't just about speed it's about precision, coordination, and care across multiple stakeholders.

We are early in our journey but intentional in every step. As we scale across cities and product lines, we are looking for passionate individuals who want to be part of building something new, bold, and lasting.

Founder's Note

At RINGS & I, content isn't just about posting it's about telling a story that makes people stop, feel, and connect.

We're looking for someonestructured, strategic, and deeply curious about how content truly works.

In a startup,growth is fast and directly linked to your performance. If you're dedicated, entrepreneurial in your mindset, and eager to grow quickly by taking full ownership of your work, we should talk.

Position

Content Strategist

Location

Borivali, Mumbai Full-Time, on-site

Key Requirement

Must have organically scaled an Instagram page/Youtube Channel from 0 to 1,00,000+ followers

Timings

Key Responsibilities

• Strategize, Script & Structure:

  Build and own the brand's

  content strategy

  by developing clear

  content pillars and buckets

  that align with business goals, campaigns, and brand storytelling.

• Creative Ideation & Scripting:

  Conceptualize and write

  scripts and storyboards

  for videos, reels, and campaigns that bring our brand to life blending emotion, education, and entertainment.

• Content Direction & Production:

  Lead the process of

  getting content shot, edited, and published

  across channels from briefing creative teams to directing shoots and ensuring brand consistency.

• Multi-Channel Distribution:

  Plan and oversee the

  publishing and optimization

  of content across all digital platforms Instagram, YouTube, LinkedIn, and website ensuring each channel communicates the right tone and message.

• Brand Perception & Engagement:

  Monitor how the brand is

  perceived through content

  focusing on tone, aesthetics, and emotional resonance while tracking engagement metrics like

  likes, comments, shares, and saves

  .

• Educational Storytelling:

  Since RINGS & I is an

  infotainment-driven brand

  , create content that

  educates and empowers

  customers helping them make informed decisions while building trust and aspiration.

• Performance Analysis:

  Regularly review content performance analytics to identify what's working, learn from audience responses, and continuously

  refine hooks, formats, and frequency

  .

• Cross-Team Collaboration:

  Work closely with the

  marketing, design, and product teams

  to ensure that every piece of content ties back to the brand's positioning and ongoing campaigns.

Must-Have Skills

• Proven experience taking an Instagram page from 0 to 10,000+ followers organically
• Deep understanding of hooks, shareability, save-worthy formats
• Good communication skills in English (and Hindi/Marathi for local relevance)
• Highly creative and quick in execution