Content Strategist

premium hospitality brands

Role Overview:

• The

  Senior Manager Content Strategy

  will be a key driver in this journey, responsible for crafting and executing a holistic content strategy that positions the brand as a

  premium and highly desirable hospitality leader

  .
• The ideal candidate will have

  impeccable writing and communication skills

  , with a

  deep understanding of how India travels and holidays

  . They will shape how lakhs of families experience the brand online through

  compelling storytelling and an always-on digital presence

  that reflects the evolving global content landscape.

Scope of Work:

1. Content Ecosystem Strategy & Architecture

• Build on the overarching content vision and architecture across all marketing and customer touchpoints (Digital - web, app, social, CRM, video, Offline resorts, sales offices, collaterals).
• Establish a robust Content Governance Framework, including benchmarks, tone of voice, stylistic guidelines, and legal compliance standards.
• Drive Strategic Alignment by collaborating with Product, Sales, and Experience teams to identify content gaps and opportunities that support key business initiatives and product launches.

2. Omni-channel Messaging Strategy

• Direct the Creative Strategy for visual and narrative content, including strategic briefs for brand films, influencer programs, and UGC storytelling.
• Define the Strategic Brief for all campaign messaging, advertisements, and digital banners to ensure execution aligns with performance-driven content mandates.
• Architect the Multi-Channel Content Playbook for social media (Instagram, Facebook, LinkedIn, X, etc.) and CRM channels (WhatsApp, email, push notifications, SMS), focusing on message flow and cadence.

3. Leadership & Partnership Direction

• Set the Strategic Direction for Content Teams and Agencies, acting as the final sign-off on the content roadmap.
• Ensure all content creators (in-house and external) adhere to governance frameworks.
• Mentor and empower content leaders to execute tactical plans that align with the long-term vision.

4. Strategic Foresight & Performance

• Own the Content Performance Narrative by analyzing macro content trends.
• Measure impact of content pillars on business metrics (e.g., membership growth, engagement, conversion).
• Deliver actionable strategic recommendations.

5. Video & Influencer Strategy

• Lead YouTube and influencer strategy, focusing on UGC, brand films, and collaborations.
• Conduct member interviews and translate authentic experiences into high-impact content.

Requirement:

• 1215 years of experience in content strategy or editorial management.
• Ability to balance creative storytelling with business goals.
• Exceptional writing, editing, and communication skills with sharp editorial sensibility.
• Strong analytical skills and comfort with data-led decision making.
• Deep understanding of digital content trends, SEO, and performance metrics.
• Experience in the travel, hospitality, or lifestyle sector is an advantage.
• If you're a content strategist who thrives on storytelling, structure, and strategy, we'd love to hear from you.