Content Strategist

Your role as a Content Strategist will involve the following key responsibilities: - Strategic Planning: - Develop and implement thoughtful content strategies aligned with brand goals and business objectives. - Collaborate with stakeholders to understand the brand's vision, tone, and target audience needs. - Content Creation & Oversight: - Oversee planning, creation, and delivery of high-quality, engaging content across various platforms. - Ensure consistency with brand voice, tone, and messaging guidelines. - Content Management & Brand Consistency: - Establish and maintain content style guides, editorial standards, and best practices. - Create visual moodboards to guide tone, storytelling direction, and visual identity. - Audience Research & Creative Insights: - Conduct audience and competitor research to understand behaviors and preferences. - Translate insights into compelling content ideas that resonate with the audience. - Editorial Calendar Management: - Build and manage an editorial calendar to plan and schedule content across channels. - Collaborate with other teams to ensure timely execution. - Performance Tracking & Refinement: - Monitor content engagement metrics and campaign performance. - Refine strategies based on insights while maintaining creativity and brand vision. - Trend Awareness & Inspiration Gathering: - Stay updated with industry trends, design inspiration, and content innovations. - Regularly update moodboards and concept decks to reflect evolving trends. - Budget & Resource Management: - Manage budgets related to content production, design, and distribution. - Allocate resources effectively across teams and external creatives. - Stakeholder Communication & Training: - Present content strategies and concepts to leadership and marketing teams. - Guide and mentor content contributors to maintain quality standards. For further details, you can contact HR HENNY at 9974463330. This is a full-time role with day shift schedule and yearly bonus. The ideal candidate should have at least 3 years of experience in content creation. The work location is in person.,