Content Strategist

Job Description

About The Role You will be a part ofthe marketing team, building client engagement-focused content for HTC GlobalServices\u2019 cybersecurity SaaS initiative, and developing content incollaboration with SMEs and, the creative and design team. Responsibilities Create high-quality original marketing content for target audiencepersonas for the US and Indian market Wordsmith andpackage the copies with creative writing to market our capabilities (SaaSProduct) Develop, write, and deliver persuasive copy for the website, email marketing campaigns, sales collateral, videos, blogs, and Whitepaper Build and manage an editorial calendar; coordinate with SMEs to ensure standards Measure impact and perform analysis to improve KPIs. Review and implement process changes to drive operational excellence Conducting keyword research and using SEO best practices to increase traffic to the company website. Creating compelling headlines and body copy that will capture the attention of the target audience. Identifying customers\u2019 needs and recommending new content to address gaps in the companys current content. Requirements Skills P roven experience as a B2B content writer with a g oodunderstanding of technology 7- 10 years of relevant experience, preferably in SaaS/ IT organizations Strong SEO content writing, editing, and proofreading skills Abilityto work collaboratively with different teams to create amazing copies! Bachelors degree in English, communications, linguistics, or related field (Masters degree, a plus) Tech-savvy with the ability to make complex technical matters easy-to-understand even for non-technical people Strong attention to detail and ability to multi-task projects and deliverables Proven experience working under pressure to deliver high-quality output in a short span of time Excellent verbal and written communication skills Preferablyfrom a technology or SaaS publication/Community Benefits Our Benefits Include: Health Insurance, Performance-Based Bonuses (For Specific Roles), Wellness Programs \u2013 Access to mental health support, meditation sessions, and ergonomic workspaces to ensure a healthy and productive work environment, Team Lunches & Celebrations \u2013 Regular team lunches, parties, and win celebrations to foster a collaborative and fun work culture.