Content Specialist (US Market)

As a Content Specialist at GEMGEM, you will play a crucial role in crafting compelling stories and driving engagement for our luxury C2C marketplace. Your primary focus will be on creating content that resonates with US buyers, enhances product storytelling, and supports marketing campaigns. Your ability to adapt quickly, collaborate effectively, and stay on top of market trends will be key to your success in this role. Key Responsibilities: - Develop engaging and conversion-oriented content for luxury/fashion resale products - Craft compelling product storytelling across social media, email, and push notifications - Use price comparisons, urgency hooks, and strong CTAs to drive buyer decisions - Localise content to resonate with US buyer behaviour and language preferences - Ideate and write content for marketing campaigns, product drops, and seasonal sales - Support the team with quick-turnaround content for promotions, offers, and announcements - Monitor competitor content and pricing strategies, and incorporate insights into your content - Communicate effectively with design, product, and marketing teams - Take feedback positively and adapt content quickly when required Qualifications Required: - 5+ years of proven content/copywriting experience in e-commerce, preferably in luxury/resale/fashion - Strong portfolio of product storytelling content, not just blogs (examples must be provided) - Experience crafting content for US audiences, with an understanding of their buying triggers - Skilled at competitive positioning, value communication, and price-based selling - Excellent writing, editing, and proofreading skills About GEMGEM: GEMGEM is a next-generation luxury C2C marketplace, combining deep industry expertise with cutting-edge tech to build a global platform focused on trust and transparency. We are revolutionizing how people buy and sell authentic pre-owned fine jewelry online. Join us in this exciting journey and be part of a dynamic team dedicated to excellence in the luxury resale market. (Note: Any additional details of the company in the JD have been omitted as per the format requirements),