Content Marketing Manager : Program & Academics

Job Title:

Location:

Reporting to:

About Scaler

To further redefine education, Scaler has launched:

• Scaler Neovarsity

  : An outcome-focused online Masters Programme



• Scaler School of Technology (SST)

  : A 4-year residential UG program in Computer Science



• Scaler School of Business

  : An 18-month PGP in Management & Technology

Our parent firm, InterviewBit, has been featured in the Financial Times Asia-Pacific High Growth Companies 2021 2025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.

About the Role

What you will do/Responsibilities

1. Lead Social Content & Brand Storytelling

• Own and execute SST s content calendar across LinkedIn, YouTube, Instagram, and student-led channels.


• Oversee agencies and freelancers to deliver high-quality, on-time content.


• Track growth metrics: YouTube (views, subs), Instagram (reach, followers), LinkedIn (impressions, engagement).

1. Act as the Academic-Brand Bridge

• Attend key classes, mentor sessions, and events to capture stories and insights.


• Liaise with the

  Academics & Program team

  to surface updates and initiatives worth amplifying.


• Ensure brand storytelling reflects academic depth and authenticity.

1. Amplify Academic Impact

• Curate student projects, research outcomes, and innovation lab stories into public-facing content.


• Ensure coverage and storytelling for academic events and collaborations.

1. Build Leadership Thought Presence

• Manage and grow the LinkedIn presence of Scaler leadership (Dean, Programme Director, Head of Faculty) and key instructors.


• Work with leaders to publish

  5-7 weekly posts

  showcasing academic insights, faculty voices, and institutional milestones.

• Drive measurable growth in impressions, followers, and engagement.
  
  
  
  

Growth Opportunities

• Fast-track to Senior Content Marketing Manager / Brand Lead roles within Scaler.


• Work closely with leadership, faculty, and founders to build institutional brand presence.

• Be part of a high-growth, merit-driven environment that rewards ownership and impact.

Required Qualifications (Max 5-6)

• Experience

  : 4-6 years in content marketing, social media growth, or brand storytelling - with proven success in scaling

  youth/education-focused brands

  .



• Audience Understanding

  : Deep insight into

  Class 12 students, parents, and academic influencers

  . Ability to craft content that resonates with this TG.



• Execution & Leadership

  : Demonstrated experience managing

  agencies, freelancers, and cross-functional teams

  .



• Storytelling + Growth Hybrid

  : Balance between

  narrative depth

  (well-researched stories) and

  growth accountability

  (driving numbers).



• Stakeholder Management

  : Comfort in working with leadership and faculty, including ghostwriting & thought leadership experience.



• Analytical & Structured

  : Data-driven mindset with ability to track, measure, and optimize content performance.



• Mission-Driven

  : A passion for education and building an iconic institution, with the hustle to go beyond 100% ownership.

Application Process

Round 1 -

Round 2 -

Final Round -

Why Scaler

• Empowering Role

  : Work at the intersection of brand, community, and experience



• Inspiring Team

  : Built by leaders from Meta, Google, McKinsey & Amazon



• Culture of Meritocracy

  : High ownership, fast growth, and real impact



• Perks

  : Free food, health insurance, and a world-class office environment

APPLY NOW!