Content Marketing Executive-YouTube

What’s Ditto?

At Ditto, our mission is to empower users with a deep understanding of insurance, enabling them to narrow down choices, sidestep common pitfalls, and ultimately make well-informed decisions. From delivering expert insurance advice to facilitating smooth policy purchases and providing dedicated claim support, Ditto ensures a seamless end-to-end insurance experience.

We pioneered the industry-first “No-spam” policy, underscoring our commitment to user-centric solutions. Over the past three years, we’ve successfully assisted 100,00,00+ users with personalised advice on health and term insurance, and maintain a 4.9 rating with 19,000+ reviews on Google.

Ditto is part of the Finshots family, a leading financial newsletter with 500K+ subscribers, and is backed by Zerodha, India’s largest stockbroker.

Oh, did we mention — we won LinkedIn’s Top Startup Award for two consecutive years: 2022 & 2023.

We’re looking for an execution-focused Content Marketing Executive - YouTube to take ownership of day-to-day operations and help scale Ditto’s YouTube presence.

Ditto runs 5 YouTube channels, with the main channel having 50K+ subscribers and an average viewership of 10–15K. You will be responsible for managing, coordinating, and executing all content that goes live on our YouTube channels.

If you enjoy building YouTube content, managing workflows, coordinating across teams, and have a knack for shooting videos, this role is a great fit.

1. YouTube Operations & Scaling

• Own day-to-day YouTube channel operations.

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  Focus on task excellency and execution accuracy.

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  Scale the channel through systems, workflows, and improved output cadence.

2. Content Management & Coordination

• Manage and coordinate all content published on the channel.

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  Work closely with writers, editors, production managers, and other stakeholders.

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  Handle cross-functional dependencies and reduce turnaround time.

3. Video Production & Execution

• Work with production managers to help script, shoot, and edit videos.

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  Coordinate video editing and production management.

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  Support end-to-end video creation from idea to upload.

4. Product Research & Insurance Content

• Work with the product and advisory teams to understand insurance policies.

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  Learn the nitty-gritty of the insurance world and present it in a simple, viewer-friendly manner.

5. Creative & Internal Content

• Create video content for internal use such as hiring campaigns and townhall meetings.

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  Coordinate with HR, Marketing, Finance, and other teams to fulfil video requirements.

6. Planning, Scheduling & Performance Tracking

• Monitor video schedules and ensure timely execution.

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  Track YouTube analytics and video performance.

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  Use performance insights to improve formats, output, and execution.

Must-Have

• 1–2 years of experience in YouTube operations, content operations, or similar roles.

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  Strong organisational skills with the ability to manage multiple tasks.
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  Proven execution mindset with ownership over outcomes.
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  Experience managing cross-functional dependencies.
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  Clear written and verbal communication skills in English.

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  Comfort working with YouTube analytics and performance tracking.

Good to Have

• Prior experience scaling YouTube channels through systems and operations.

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  Experience with video scriptwriting (finance/insurance is a plus).
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  Exposure to video production or editing coordination.

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  Multilingual abilities.

• Someone who enjoys fast-paced environments and knows how to turn chaos into structure.

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  Street-smart executor who figures out how to get things done.
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  Experimental but grounded — comfortable testing ideas and stopping what doesn’t work.

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  Strong ownership, clear thinking, and effective communication.

Simple rule of thumb: You enjoy chaos, but you’re good at turning it into structure.

• English is mandatory.

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  Knowledge of one or more of the following is a strong plus: Hindi, Tamil, Telugu, Kannada, Malayalam

• High ownership role with visible impact.

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  Opportunity to work on fast-growing YouTube channels.
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  Exposure to insurance, content strategy, and creative execution.
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  Fast execution culture with quick decision-making.

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  Opportunity to build strong YouTube and content operations expertise.

• Introductory call with HR

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  Task or Assignment
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  Task Round

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  Final Round