Job
Description
We are looking for a passionate and strategic Content Marketer cum SEO Specialist with 4+ years of experience to join our dynamic team. This role will play a key part in crafting impactful content strategies that drive organic traffic and strengthen our brand presence across digital platforms. Responsibilities Develop and execute content marketing strategies to promote our web and mobile app development services across various online channels. Create high-quality, engaging, and SEO-friendly content, including blog posts, articles, case studies, whitepapers etc. Conduct keyword research and optimize website content to improve search engine rankings and increase organic traffic. Implement advance on-page optimization techniques on website pages and regularly perform website SEO audit. Contribute to the off-page strategy via different link building approaches such guest posts. Collaborate with internal teams, including developers, designers, and project managers, to identify content opportunities and ensure alignment with business goals. Monitor and analyze website traffic, engagement metrics, and keyword performance using tools such as Google Analytics, SEMrush, and Ahrefs. Stay up-to-date with the latest trends and best practices in content marketing, SEO, and digital marketing, and recommend strategies for continuous improvement. Perform competitor analysis and benchmarking to identify opportunities for differentiation and market positioning. Qualifications Bachelors degree in Marketing, Communications, English, or related field. skills 3+ years of experience in content marketing, SEO, and digital marketing, preferably in the technology or software development industry. Strong writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling. Proficiency in SEO tools and analytics platforms, such as Google Analytics, Google Search Console, SEMrush, Moz, and Ahrefs. Knowledge of HTML, CSS, and website CMS platforms (e.g., WordPress) is a plus. Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced agency environment. Creative thinking and problem-solving abilities, with a results-driven mindset and a commitment to delivering measurable outcomes.
