Content Lead

Content Lead

Key Responsibilities:

• Lead and execute a holistic content strategy across channels website, blogs, SEO, social media, email campaigns, client communication, and landing pages.
  
• Build and maintain a

  consistent brand voice and messaging framework

  aligned with our fintech positioning and diverse customer segments.
• Drive editorial planning and manage a structured

  content calendar

  across long-form and short-form assets.
• Own performance metrics for content, including

  traffic growth, search rankings, engagement, and lead generation

  .
• Collaborate with cross-functional stakeholders (product, sales, growth, design) to deliver content that supports business goals.
  
• Manage and scale content production through external writers, agencies, and freelancers while maintaining quality and consistency.
  
• Establish thought leadership and industry authority through research-driven content, whitepapers, and executive communications.
  

Required Qualifications & Experience:

• 8 - 12 years

  of experience in content marketing, editorial strategy, or brand communications, preferably in

  fintech, banking, or investment management

  .
• Demonstrated experience owning content functions

  end-to-end

  from strategy to execution to analytics.
• Strong expertise in

  SEO, UX writing, and conversion copywriting

  .
• Proven ability to craft compelling, structured, and audience-driven content across multiple formats and platforms.
  
• Exceptional writing, editing, and storytelling skills with a keen eye for tone, clarity, and brand alignment.
  
• Experience managing external partners and scaling content teams effectively.