2 Conversion Copywriting Jobs

Organizations everywhere struggle under the crushing costs and complexities of solutions that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done. Theres another option. Freshworks. With a fresh vision for how the world works. At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world. Fresh vision. Real impact. Come build it with us Job Description Were looking for a seasoned Senior Content Strategist to join our high-performing Demand Generation team. In this role, youll lead the development of strategic, full-funnel content that fuels pipeline growth across global campaigns, lifecycle programs, digital ads, and field events. Youll be the go-to expert for shaping narratives, writing compelling assets, and optimizing performance across multiple channelsfrom LinkedIn ads to nurture emails to keynote decks. This role sits at the intersection of content strategy and execution, ideal for someone who combines strong storytelling chops with a deep understanding of marketing goals, buyer journeys, and campaign planning. Roles & Responsibilities 1. Campaign Content Strategy & Execution: Lead content development for integrated campaigns across the entire funnel, including e-books, guides, landing pages, nurture emails, and paid ad copy. Ensure all messaging aligns with campaign goals, target personas, and sales enablement plays. 2. Event Content Leadership: Own the end-to-end content creation for key virtual and in-person events, including abstracts, speaker decks, landing pages, booth messaging, and post-event nurture sequences. Collaborate closely with field and partner marketing teams to tailor content for each event format and audience. 3. Digital & Email Marketing Support: Write engaging, conversion-optimized copy for email marketing campaigns, LinkedIn ads, and conversational ad formats. Partner with the digital and lifecycle marketing teams to ensure messaging alignment and a seamless user journey across paid and owned channels. 4. Cross-Functional Collaboration: Serve as the dedicated content lead within campaign "pods," working closely with Product Marketing, Campaigns, Digital, Brand, Partner, and Field Marketing teams. Translate high-level campaign strategy into compelling narratives that resonate deeply with our target audience. Qualifications 10-12 years of experience in B2B content marketing, preferably within a fast-paced SaaS or technology company. Proven ability to craft high-impact content across a wide variety of formats, including long-form (e-books, whitepapers), short-form (ad copy, social), email, and presentation decks. Demonstrable experience partnering directly with campaign, digital, and field marketing teams to drive measurable business impact (e.g., MQLs, pipeline, conversions). A strong portfolio that showcases your writing skills and strategic thinking across different channels and content types. Ability to expertly manage multiple projects and competing priorities simultaneously without sacrificing quality. Skills Inventory Content & Campaign Strategy: Full-Funnel Content Planning: Expertise in mapping content to every stage of the B2B buyer journey, from awareness to decision. Persona-Based Messaging: Skill in developing and applying messaging frameworks for different target audiences and segments. Performance Analysis: Ability to interpret content performance data to inform future strategy and optimizations. Storytelling: A natural talent for weaving compelling narratives that connect product value to customer pain points. Writing & Execution: Conversion Copywriting: Proficiency in writing direct-response copy for ads, landing pages, and emails that drives action. Long-Form Content: Ability to research, structure, and write authoritative, in-depth assets like ebooks and guides. Editing & Proofreading: Exceptional attention to detail with a strong command of grammar, tone, and style. Marketing & Technical Acumen: B2B Marketing: Deep understanding of lead generation, pipeline acceleration, and demand generation principles. Marketing Automation & CRM: Familiarity with how content is used in platforms like Marketo, HubSpot, or Pardot. SEO Principles: Knowledge of on-page SEO best practices for content creation. Collaboration & Project Management: Stakeholder Management: Proven ability to work effectively with diverse, cross-functional teams and manage feedback. Project Management: Strong organizational skills to manage content calendars, workflows, and deadlines. Communication: Excellent verbal and written communication skills to articulate content strategy and rationale to the wider team. Additional Information At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business. Show more Show less

About the Job You will be part of a team dedicated to increasing SEO-driven revenue through impactful content. As a Content Writer, your primary focus will be to transform search intent into qualified traffic and conversions by creating persuasive long-form articles, landing-page copy, and micro-copy. You will continuously test and refine your work based on performance data, collaborating with design, product, and growth teams to ensure that every word engages and converts effectively. Role and Responsibility - Develop and own the SEO content strategy to boost organic traffic, engagement, and conversion rates across various platforms like landing pages, blogs, and resource hubs. - Create and test high-impact copy for homepages, product pages, CTAs, sales pages, and pillar articles. - Establish a messaging framework based on user personas, pain points, and competitor analysis. - Utilize A/B testing to optimize content and determine the most resonating messages for our audience. - Work closely with designers and developers to launch search-friendly, high-converting web pages. - Analyze key metrics such as CTR, bounce rate, dwell time, and conversions to refine copy accordingly. - Collaborate with SEO and paid teams to ensure alignment of messaging with traffic sources. - Craft engaging headlines, taglines, meta descriptions, and product descriptions to enhance user engagement. - Keep abreast of consumer psychology and SERP trends to create compelling, action-oriented copy. - Continuously enhance the brand voice for a consistent, revenue-focused online presence. What are the behavioral attributes that we are looking for - Strong storytelling skills focused on driving tangible business outcomes. - Data-driven mindset capable of translating analytics into actionable content strategies. - A commitment to relentless experimentation, always seeking to test, optimize, and enhance messaging. - Growth-oriented approach with a keen focus on increasing conversion rates and revenue impact. - Excellent collaboration abilities to work effectively with design, product, and marketing teams. - Deep understanding of user psychology and the emotional triggers influencing purchasing decisions. Eligibility Criteria - 1-2 years of experience in SEO content writing, website content strategy, or conversion copywriting. - Demonstrated success in boosting organic traffic and conversions through content optimization. - Proficiency in A/B testing tools, heatmaps, and analytics platforms such as GA4, Hotjar, etc. - Strong writing and copy-editing skills with an emphasis on persuasive, action-oriented messaging. - Experience collaborating with UX/UI designers, SEO specialists, and performance marketers. - Familiarity with CRO principles and on-page SEO best practices. - Ability to strike a balance between creativity and data-driven decision-making. - Previous experience in SaaS, e-commerce, or high-growth startups is advantageous. Employment Type Full-time,