Content & Growth Specialist

Job Description

Now, were looking for a strategic, creative, and results-oriented Content and growth Strategist to take our communication and user growth to the next level. This role is perfect for someone who blends a marketers mindset with a storyteller’s instinct and is passionate about influencing how India thinks about money. Why This Role Is Unique This is more than just a content marketing role. It’s a rare opportunity to directly impact the financial well-being of millions of Indians through meaningful, high-utility communication. If you’ve ever wanted your work to make a real difference, this is that role. What You’ll Do Content Strategy & Execution Own and implement a robust content strategy across digital and print platforms to drive traffic, engagement, and subscriptions. Create sharp, value-driven content that speaks to Indian investors, including: Email campaigns for acquisition and retention Articles, product pages, and landing pages High-impact ad creatives and social media content Video scripts and editorial content for campaigns Work cross-functionally with editorial, product, design, and data teams to ensure messaging is aligned and effective. Growth Marketing & Conversion Optimisation Lead content-driven growth initiatives across channels. Optimise messaging across funnels—from landing pages to digital ads. Run A/B tests to improve conversion rates across key touchpoints. Use analytics to track performance and continuously improve output. Why You’ll Love Working With Us - Mission with meaning: Help Indians make smarter investment decisions every day. - Strategic ownership: Lead the content and growth narrative for India’s most trusted investment research brand. - Creative freedom: Enjoy the space to innovate, experiment, and learn. - Real impact: Be a voice that shapes the investment habits of a nation. Who You Are - 2+ years of experience in content marketing, growth marketing, or financial journalism (experience in finance/investing is strongly preferred). - Solid understanding of personal finance, mutual funds, stocks, and investor behaviour. - A skilled copywriter who can turn insight into action—emails, campaigns, and content that convert. - Familiar with tools like Google Search Console, Ahrefs, SEMrush, Mailchimp, HubSpot, etc. - Analytical and creative—able to balance data-driven decisions with compelling storytelling. - A self-starter with a collaborative spirit, eager to thrive in a fast-paced environment. Are You Ready to Shape How India Invests? Apply now to join a team that’s redefining financial empowerment in India—one investor at a time.