Content Editor Manager

Key responsibilities:

• Strategy: Develop and implement the owned content strategy in line with business goals
• for different SBUs of A&M India
• Project Management: Develop and oversee content planning and messaging plans tied
• to key storytelling moments throughout the year
• Content Creation: Act as embedded reporter, working across the organization to uncover
• engaging, differentiated stories and bring them to life across channels and audience
• Measurement & Evaluation: Set goals and develop/implement cohesive measurement to
• understand success. Make real-time adjustments based on results
• Experimenting & Scaling: Develop best practices and create toolkits to make our work
• more consistent and efficient
• Industry Trends: Stay up to date on industry trends, competitor activities, and audience
• preferences to create relevant content.
• Closely collaborating with different business units to develop and produce content
• materials from within the organization as well as providing direction to and managing
• external writers, video content contributors, and production partners
• Creating, writing, producing, commissioning, publishing and editing content across a
• range of mediums long-form editorial, video and static, social media
• Coming up with content ideas that are relevant for A&M India and interesting for external
• audiences
• Utilizing customer insight to inform strategies and be an expert on digital content and
• new content initiatives

Qualifications:

• 6-9 years work experience developing content and overseeing editorial operations for
• major brands or in a media outlet. Will be preferrable to hire a current or ex business
• journalist.
• Implementing and evaluating content strategies with a focus on owned content platforms
• Excellent written and spoken English skills
• Experience in managing multiple stakeholder expectations and work in a highly intense
• environment.
• Bachelor's degree in Marketing/ Communications/ Journalism or related field

Preferred Qualifications:

• A proven track record of creating content with original ideas that offers something unique
• to readers
• Experience working collaboratively with multiple stakeholders, demonstrating a genuine
• openness to feedback
• Highly analytical and structured with outstanding attention to detail
• Ability to exercise high judgment in narrow time-frames
• Knowledge of SEO and the use of keyword research tools to help optimize content
• strategy.
• Experience driving a multi-channel editorial strategy, while working with cross-functional
• teams and managing external partners with a demonstrated knowledge of what works
• for a brand across owned channels
• Experience using customer data/insights to inform strategy and planning
• Experience in developing, managing, and analyzing content amplification strategies
• Highly organized - able to juggle multiple projects and tasks simultaneously while
• managing essential admin and reporting work
• Able to inspire agencies to deliver and demonstrate responsibility to senior manager