Content Curator

Department:

Reports To: Content Manager / Marketing Head

Location: [Insert Location]

Job Type: Full-time / Part-time / Contractual (as applicable)

Job Summary:

The Content Curator is responsible for discovering, organizing, and sharing high-quality content that aligns with the brand's voice, values, and audience interests. This role involves researching across various digital sources and tailoring content for distribution across different platforms.

Key Responsibilities:

1. Content Discovery:

o Identify relevant, trending, and high-quality content from diverse sources including blogs, news portals, videos, and social media platforms.

2. Content Evaluation:

o Review and assess content to ensure its relevance, credibility, and alignment with the brand’s tone and messaging.

3. Organization & Categorization:

o Organize selected content into meaningful themes or categories that reflect audience preferences and campaign goals.

4. Content Tailoring:

o Adapt and format curated content to suit specific platforms such as websites, newsletters, and social media channels.

5. Content Distribution:

o Schedule and publish curated content across digital platforms to inform, educate, or engage the target audience.

6. Trend Monitoring:

o Stay updated with industry trends, viral content, and audience behavior to ensure timely and impactful content curation.

7. Audience Engagement:

o Understand target demographics and user preferences to curate content that drives engagement and builds community.

8. Cross-functional Coordination:

o Collaborate with the marketing, design, and content creation teams to ensure curated content complements original brand content.

Required Skills and Qualifications:

• Bachelor’s degree in Mass Communication, Journalism, Marketing, or related field.

• Proven experience in content curation, digital marketing, or social media management.

• Strong research and analytical skills.

• Excellent command of written and verbal communication.

• Familiarity with digital publishing tools and content management systems.

• In-depth understanding of brand voice and audience psychology.

• Ability to identify valuable content quickly and accurately.

• Proficiency in using social media, content discovery tools, and trend tracking platforms.

Preferred Attributes:

• Creative mindset with an eye for aesthetics and messaging.

• Ability to work independently and meet deadlines consistently.

• Passion for storytelling, content trends, and audience interaction.