Content Creator Expert (B2B)

Job Title: Content Creator Expert (B2B)

Location

Experience

Job Overview:

B2B Content Creator

Key Responsibilities:

• B2B Content Strategy & Creation

  : Develop strategic, data-driven, and persuasive content tailored for B2B audiences across multiple platforms (websites, blogs, LinkedIn, email newsletters, white papers, etc.).

• Industry-Centric Content Development

  : Produce authoritative content that speaks to RMSI’s focus on geospatial intelligence, digital transformation, and advanced solutions in industries like Energy, Utilities, Sustainability, and Telecommunications.

• Campaign Execution

  : Lead digital content-driven campaigns on LinkedIn, Google Ads, webinars, and other channels aimed at generating qualified leads and establishing thought leadership.

• Thought Leadership & Webinars

  : Create compelling thought leadership content such as industry reports, white papers, case studies, and webinars to strengthen RMSI’s position as an industry leader.

• Collaboration

  : Work closely with internal teams including marketing, product, and sales to ensure messaging consistency and alignment with overall business strategy.

• SEO and Performance Tracking

  : Apply SEO best practices to maximize content visibility and optimize performance, analyzing results to refine and enhance future strategies.

Key Qualifications:

• Experience

  : 9-10 years of expertise in

  B2B content creation

  , with a focus on industries like Energy, Utilities, Sustainability, and Telecommunications.

• Proven Campaign Success

  : Experience executing LinkedIn, Google Ads, and webinar campaigns, with a measurable impact on lead generation and business growth.

• Content Mastery

  : Ability to create diverse content formats, from blog posts to white papers to social media updates, that effectively communicate complex B2B solutions.

• Industry Expertise

  : Deep understanding of B2B dynamics and the ability to write for technical and business audiences, particularly in digital transformation, geospatial intelligence, and other RMSI focus areas.

• SEO & Analytics Skills

  : Expertise in SEO techniques to ensure content ranks well and attracts the right audience. Strong understanding of content performance tracking tools and analytics platforms.

• Collaboration & Communication

  : Strong collaboration skills to partner with product, marketing, and sales teams to develop integrated content strategies.

Desirable Skills:

• Creative Content Formats

  : Experience in creating multimedia content, including infographics, videos, and interactive web content.

• Lead Generation Expertise

  : Knowledge of using content as a tool for nurturing leads and driving conversion.

Education