Job
Description
The Content & Customer Engagement Specialist position in the Marketing & Customer Relations department, based in North Goa, is a full-time role that requires a versatile and creative individual to join the team. This role involves a combination of copywriting, visual content creation, customer support, and OTA management to effectively connect and engage with customers through digital channels. As a Content & Customer Engagement Specialist, you will be responsible for tasks such as crafting compelling copy for OTAs and social media, capturing high-quality photos and videos of properties, recording video testimonials from satisfied customers, and managing customer inquiries. The ideal candidate for this role should be a strong communicator with experience in content creation, digital marketing, and customer relations. They should be comfortable managing online interactions and fostering positive customer experiences. The key responsibilities of this position include: Customer Engagement & Support: - Handling inquiries and customer support requests across OTA channels, email, phone, and social media - Responding to customer queries, comments, and messages in a timely and professional manner - Addressing OTA channel inquiries, managing booking requests, and assisting customers through the reservation process Copywriting & Content Creation for OTAs and Social Media: - Writing engaging, SEO-optimised copy for OTA listings and developing creative social media content - Showcasing property features, amenities, local attractions, and special offers across platforms Photography & Videography: - Capturing professional-quality photos and videos of properties to highlight key selling points - Recording authentic video testimonials from customers to strengthen brand trust and reputation Media Editing & Design: - Editing photos, videos, and graphics using software tools like Adobe Photoshop, Lightroom, and Canva - Producing engaging visuals that align with brand guidelines and maintain consistency across all digital channels Performance Tracking & Optimization: - Tracking performance metrics for content and customer interactions on OTAs and social media platforms - Analyzing engagement trends to refine strategies and optimize content based on data insights and customer feedback The requirements for this role include a Bachelor's degree in Marketing, Communications, Digital Media, or a related field, or equivalent work experience. Additionally, the ideal candidate should have 2+ years of experience in content creation, digital marketing, or customer relations, preferably in the hospitality, real estate, or travel industry. Strong communication skills, proficiency in photography and videography, copywriting expertise, and knowledge of social media and OTA platforms are essential competencies for this position. Preferred qualifications include experience in SEO for digital content on OTA platforms, familiarity with CRM tools and social media management platforms, and knowledge of current trends in digital content creation and customer engagement. Joining this team offers a competitive salary and benefits package, a collaborative and creative work environment, opportunities for professional development and growth in digital marketing, and the chance to be part of a dynamic team focused on delivering exceptional experiences for clients and customers. To apply for this position, interested candidates are required to submit their resume, cover letter, and a portfolio showcasing their writing, photography, and video work. Applications will be reviewed on a rolling basis.,
