Cold Email Specialist / GTM Engineer

As a Cold Email Specialist at Saleshandy, your primary responsibility will be to develop and execute cold email outreach strategies to meet business objectives. You will be tasked with identifying target audiences, segmenting email lists, and conducting market research to understand customer needs and preferences. Your role will involve creating compelling and personalized cold email copies, designing email templates tailored to different stages of the sales funnel, and utilizing cold email marketing tools to automate and manage campaigns. Monitoring and optimizing email deliverability, implementing A/B testing, and tracking key metrics like open rates, click-through rates, and conversion rates will also be part of your duties. Collaboration is key in this role, as you will work closely with sales and marketing teams to align email campaigns with overall marketing goals. Maintaining consistency and alignment across all outreach channels will be essential. To excel in this position, you should have a customer-focused mindset, experience in cold outreach (preferably in a SaaS environment), and a deep understanding of the technical aspects of email outreach and deliverability. Additionally, you should possess strong organizational skills, attention to detail, and be able to work both independently and as part of a team. Qualifications Required: - Experience with cold outreach, preferably in a SaaS environment - Proficiency with cold email marketing platforms (e.g., Saleshandy, Smarlead.ai, Instantly) - Analytical mindset with the ability to interpret data and make data-driven decisions - Strong organizational skills and attention to detail Saleshandy is a growing SaaS company with a geographically dispersed team across India. As part of the Saleshandy team, you will have the opportunity to work with like-minded individuals in a challenging and dynamic environment. The company values customer satisfaction, continuous learning, and building sustainable businesses for the long term. Additionally, Saleshandy offers perks such as personal development budgets, medical insurance allowances, and annual team retreats to enhance the overall team's energy. If you are passionate about cold email marketing, lead generation, and making an impact, Saleshandy could be the right fit for you. Apply now and take the first step towards joining the ikigai tribe!,