CDP Specialist (MAR)

As a CDP Specialist, you willbe responsible for building, optimizing, and managing a robust customer data ecosystem to support personalized marketing strategies, analytics, and data-driven decision-making. The role demands technical expertise, and hands-on development skills to implement and maintain the CDP infrastructure.

Responsibilities:

• Lead the implementation and configuration of the Customer Data Platform, ensuring proper integration with marketing technologies.
• Oversee the collection, organization, and maintenance of customer data within the CDP, ensuring it is accurate, complete, and up-to-date.
• Implement data governance protocols to maintain data quality, consistency, and compliance with regulatory standards.
• Leverage the CDP to create highly targeted and segmented customer groups based on behaviors, demographics, and past interactions.
• Collaborate with marketing teams to ensure the effective use of customer segments for email, social, web, and other marketing channels.
• Use and implement ML models on CDP platform to derive actionable insights from customer data stored in the CDP.
• Develop predictive analytics models to enhance customer segmentation, improve personalization strategies, and drive dynamic pricing models.
• Implement recommendations and personalization in marketing campaigns across email, social media, web, and app channels.
• Leverage powered tools to predict customer behaviors, optimize campaigns, and recommend relevant content or products to customers.

Qualifications:

Education:

• Bachelor s degree in Marketing, Data Science, Computer Science, Business Analytics, or a related field. A Masters degree is a plus.

Experience:

• 2-6 years of experience working with Customer Data Platforms, AI/ML-driven tools, and marketing technologies.

Technical Skills:

• Proficiency in CDP platforms such as Adobe Experience Platform, or similar.
• Strong understanding of AI/ML algorithms, predictive analytics, and ML business models powered.
• Experience in tools like Python, R, or similar for AI model development.