Category Manager -VA

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being India’s most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood!

Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on...

What Makes the Role Meaty?

• Curate the Perfect Lineup:

  Own and craft the ideal product mix for each micro-market—balancing variety, quality, and customer delight

• Champion Quality:

  Be the voice of the customer, ensuring every product meets Licious’ high standards of excellence

• Own the P&L:

  Take full responsibility for pricing, gross margins, and cost optimization to drive category profitability

  .

• Shape Customer Journeys

  : Leverage our “Meat Expert” positioning to guide and educate customers in their culinary

  choices.

• Lead Cross-Functional Impact:

  Collaborate across sourcing, QA, NPD, packaging, marketing, and growth to achieve end-to-end category goals

  .

• Drive Multi-Channel Growth:

  While D2C is core, tap into alternate channels to scale reach and performance

  .

• Make Data Your Superpower:

  Use metrics, scorecards, and insights to steer business health and make bold, high-impact decisions

  .

We Hope That You Have…

• 2–3 years of solid experience in category manag

  ement, with strong, hands-on ownership of P&L
• You’ll

  be a perfec

  t fit if you come with experience in

  the Retail, FMCG, or E-com

  merce space

  A bonus

  edge if you've worked on

  the sell

  -side or helped la

  unch new pro

  ducts—builders are always welcome!
• A gen

  uine love for

  meat—if you know your cuts and care about quality, you’ll thrive here.
• A

  deep customer obse

  ssion, always looking to enhance the user experience

• A data-first mi

  ndset, using insights to solve tough problems and make impactful decisions
• The abilit

  y to collaborate across func

  tions—from sourcing and QA to marketing and growth, you're a team player who drives outcomes
• The confidenc

  e to thin

  k big, challenge the status quo, and shape the way India shops for meat
• Prior experienc

  e in digital-first or retail busin

  esses, with a sharp understanding of fast-moving environments

level—apply now and let’s make it delicious!