Campaigns Marketer - Ads

Job Profile

We are looking for a motivated and result-driven Campaigns Marketer to join our team! We’re looking for someone who loves numbers, likes to A/B test, is very analytical, loves data, and is excited about what we do. You should also enjoy staying up-to-date on the latest tools on ads and campaign segmentation and automation. As a Campaigns Marketer ( CRM, Emailers, Adwords, facebook, Marketplaces, linkedin, etc ), you will be responsible for :

Responsibilities:

• Research and analyze competitor campaigns and strategize for best market practices.
• Create briefs and ad copies for Ads, emailers, Creative content and video content required for campaigns.
• Planning of Campaigns (CRM, Emailers, Adwords, Facebook, Marketplaces, linkedin, etc)
• Set-up campaigns in Adwords , facebook Ads manager, Pinpoint .
• Management of Campaigns : set-up , execute, monitor, analyze, optimize and improve.
• Experiment , A/B testing of Campaigns.
• Quantitative analysis of campaign results
• Develop and manage CRM plans and strategies
• Collaborate with graphic designers, video creators, copywriters, solutions teams to execute the briefs
• Learn and utilize in-house tools for lists and campaigns.
• Stay up-to-date with industry trends and developments in campaign marketing, search engine marketing, digital marketing as well as consumer behavior and recommend improvements.
• Optimize campaigns and improve performance to meet business goals.
• Measure and report performance of all marketing campaigns.
• Brainstorm new and creative growth strategies.

Qualification:

• Graduate or Bachelor degree with 1 - 2 yrs experience in Campaigns management and optimization for PPC campaigns across Adwords, Facebook ads manager and CRM campaigns across pinpoint, mailchimp. Should be well-versed in performance marketing, conversion, retention and online customer acquisition.
• Knowledge in Google Ads and Facebook Ads
• Strong analytical and problem-solving abilities.
• Good content creation skills.
• Good understanding of Google Analytics.
• Excellent communication skills.
• Computer bachelor with digital marketing knowledge is added advantage
• Should be aware of all the latest digital marketing tactics and strategies.
• Should be willing to work in a dynamic startup environment.
• The ability to think creatively and work independently in a fast working environment.
• Ability to utilize AI tools for improving the execution of tasks is an advantage.

Job Type: Full-time

Work Location: In person