Campaign Marketing Specialist

Role Overview: You will be responsible for managing end-to-end marketing campaigns as a Campaign Marketing Specialist. Your role will involve planning, executing, and optimizing campaigns while collaborating closely with cross-functional teams. You should possess strong project management skills, a good grasp of campaign reporting, and the ability to translate insights into actionable strategies. Key Responsibilities: - Manage end-to-end campaign operations to ensure timely and effective execution. - Collaborate with marketing, data, and creative teams to align campaigns with business goals. - Monitor and report on campaign performance, offering insights and recommendations. - Support audience targeting and segmentation to ensure campaigns reach the right customers. - Drive optimization by implementing A/B testing and leveraging campaign best practices. - Ensure campaigns adhere to compliance and data privacy regulations such as GDPR and CAN-SPAM. Qualifications Required: - Bachelor's degree in Marketing, Business, or a related field. - 3-4+ years of experience in marketing operations or campaign management. - Proficiency in using marketing automation or campaign management tools like HubSpot, Marketo, Braze, Adobe Campaign, or Pardot. - Strong organizational and project management skills to handle multiple campaigns simultaneously. - Familiarity with campaign reports and performance dashboards like Tableau, Power BI, or similar platforms. - Excellent communication and collaboration skills for effective teamwork across different departments. Preferred Skills: - Experience in data-driven campaign optimization and improving funnel performance. - Knowledge of A/B testing and best practices for campaign measurement. - Understanding of compliance and data privacy regulations. (Note: The additional information provided by the company has been omitted in this summary.),